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Privacy Policy and Cookies

At Liverpool Hope University we recognise that your personal privacy is an important issue and we support the principle of protecting privacy on the Internet within the context of current UK legislation. This privacy policy explains how we treat your personal information. By using the Liverpool Hope University web site you consent to the collection and use of your personal information in accordance with this policy. This policy may change from time to time so please check back periodically.

What information is collected, and how is it used?

The University web sites automatically collect standard, anonymous information, like the IP address of your computer, the browser software used, the operating system, access times, pages visited, your location, the internet service provider, the type of computer, the address of the website that linked to us, demographic information (age, gender and overview of traffic by age and gender), overview of traffic by affinity, in market and other categories. This information is used in an anonymous form to monitor usage and to assess the effectiveness of the University’s sites.

On occasions we may ask you to provide some personal information about yourself to participate in services such as market research, Alumni email directory or the University e-payment facility. This information may include your name, title, institutional affiliation, address, telephone number and email address. It may be stored electronically or manually by the University.

If you provide your email address by using subscription facilities, requesting information or sending feedback, enquiries or requests by email, the personal information you provide (including your email address) will be used only to respond to your message or deliver the requested service, or provide you with information we think may be of interest to you.

On occasion you may be asked to provide some limited personal information (such as name, postal address, email address), when requesting publications, information or services via the University site. When providing this information, you may also be asked whether you wish to receive any further communication from Liverpool Hope University thought relevant to you. Any personal information you provide will be held in accordance with the provisions of the Data Protection Act 1998 and used only for the reason specified at the point of collection. We will not sell, licence or trade your personal details to any third party.


What are Cookies?

In common with many other websites, we, or our suppliers/partners, may use standard technology called 'cookies' on our site. Cookies are small files that are passed to your computer by the web server via your browser. Most standard web browsers may be configured to refuse cookies. Cookies are used to collect information to help us record how you navigate this site and may be used to deliver services you have requested or to occasionally prepare customised pages.

A cookie in no way gives Liverpool Hope University access to your computer or any information about you, other than the data you choose to share (see What Information is Collected above). You can set your browser not to accept cookies, although you may not be able to access all of the features on the website.

Cookies in use

Liverpool Hope University sets cookies including but not limited to the following:

University Cookies

CookiePurposeFurther information
MOODLEID_moodle1112 This remembers your username within the browser. This means when you return to this site the username field on the login page will be already filled out for you. It is safe to refuse this cookie - you will just have to retype your username every time you log in. Expires when the Moodle Virtual Learning Environment has not been accessed for two months.

Website visitor analytics

CookiePurposeFurther information




These cookies collect information about how visitors use the University websites. The cookies collect information anonymously and send it back to Google who collate the data into reports that help improve the websites.

_utma expires after two years.

_utmb expires after 30 minutes.

_utmz expires after 6 months

For further information on these cookies, please access the Google Analytics privacy policy.

SiteImprove analytics

CookiePurposeFurther information
utm_campaign Identifies a specific product promotion or strategic campaign. utm_campaign does not expire
utm_content Differentiates ads or links that point to the same URL. utm_content does not expire
utm_medium Identifies a medium such as email or cost-per- click utm_medium does not expire
utm_source Identifies a search engine, newsletter name, or other source utm_source does not expire
utm_term Notes the keywords for an ad utm_term does not expire

Google Advertiser Features (including Demographic and Interest Reports)

The University has enabled Google Analytics Advertiser Features. By enabling the Advertiser Features, the University enables Google Analytics to collect data about our traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics implementation, through features including:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting.

The University will not facilitate the merging of personally-identifiable information with non-personally identifiable information collected through any Google advertising product or feature unless we have given you robust notice of, and receive your prior affirmative (i.e., opt-in) consent to, that merger.

Remarketing/advertising cookies and smart pixels

A SmartPixel is a snippet of code within a website which allows you to identify non-personal attributes of a visitor to the site in order to later serve them with precisely-targeted ads.

Remarketing means Google and other third parties can show adverts to users who have previously visited the University’s websites on behalf of the University, while they are browsing the web. This helps the University with our marketing and advertising activity.

Remarketing involves placing a piece of code know as a cookie or pixel on pages of a website (this may be on all or selected pages of websites and microsites operated by Liverpool Hope University).


The cookies for web users who have visited the University’s Open Day page may be added to the Open Day remarketing list. After visiting the page, users may subsequently be shown an advert about Open Days at Liverpool Hope after they have left, while they are browsing the internet.

You can read more about how remarketing works in Help section of the Google Double Click Ad Exchange website.


The University uses SiteImprove for quality assurance, web analytics, accessibility and search engine optimisation. It helps us improve our website in a number of ways so visitors have a better experience, such as identifying broken hyperlinks, recording search terms, mapping user journeys so we can better understand which pages users find interesting, and improving the site for users with specific accessibility requirements.

The names of the cookies used by SiteImprove and what they do are listed in the table above.

You can find out more about SiteImprove on its website.

You can opt out of SiteImprove Analytics by altering the cookies setting on your internet browser to not accept cookies.

Control of Cookies

Most web browsers allow some control of the majority of cookies through the browser settings. By accessing, you will be able to find more information about this.

You can manage the adverts you see on Google by altering your preferences at 

You can also opt out of internet-based advertising from companies registered with the Network Advertising Initiative (NAI) by visiting NAI members currently (January 2015) include companies such as AOL Advertising, AppNexus, Bizo, eBay Enterprise, Google Inc, Microsoft Advertising and Yahoo.

You can opt out of the Google Website Visitor Analytics by accessing and downloading Google Analytics Opt-out Browser Ad-on.

You can opt out of SiteImprove Analytics by altering the cookies setting on your internet browser to not accept cookies.

Request for access

Any requests by individuals for access to information held about them by the University should be made in writing to The University Secretary, Liverpool Hope University, Hope Park, Liverpool, L16 9JD. There is a fee payable in accordance with the current statutory rules.