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Sally Kah, MSc Marketing Management, Gambia

Sally Kah, MSc Marketing Management, Gambia Friday 4 May 2012

Sally Kah, MSc Marketing Management, Gambia


Sally Kah graduates with her second degree at Liverpool Hope University - MSc Marketing Management with distinction!


Sally's student career at Liverpool Hope began in 2007 as a student of BA Business and Marketing. Not content with achieving her undergraduate degree, and a service and leadership award, Sally is now one of the first batch of Liverpool Hope University MSc Marketing Management graduates.

You can watch Sally's graduation comments on Youtube by clicking here

Originally from Gambia, Sally earned her qualifications in style. In her masters she was awarded a distinction - the highest possible grade. In the UK, unlike other education systems, it is notoriously difficult to achieve top marks. But Sally's hard work and determination paid off.

The Marketing Management (MA) gives students the opportunity to study a range of management courses with specialist modules in marketing subjects, including marketing management, marketing science, international marketing, knowledge management and development, and global business ethics. During the dissertation stage you further develop your own ideas and specialist interest into an independent research project. Sally chose a qualitative study using a case study approach with the global healthcare company Bupa.

"For my dissertation I researched organisational change and employee trust," Sally said. "I used Bupa as a case study which was great. It was a really good working environment where I felt like one of the employees." 

To future students, Sally advice is to 'prepare to become more research focused'.
"At Hope you really get the support you need," Sally said. "Marketing Management (MA) is a great course and I recommend it to anyone."

Sally is a thoroughly modern renaissance woman. During her time at Liverpool Hope University she worked closely with other international students and made a real-life contribution to the Hope community. Sally launched a group called Hope International Community (HICOM) to encourage academic proficiency and support through helpful seminars, classes and weblinks.

“HICOM isn’t really directed towards the more social side of University, but it has many social events advertised for students to take part in and contribute to," Sally said. "I think the most important ideal is to encourage good academic standards; after all the purpose of University is to improve yourself and potential academically.”

Sally came up with the idea when she was conversing with other students about the lack of groups and organizations that catered to providing extra help for students from other countries. There were some provisions made for international students but most felt that in order to truly improve they needed to learn from prior students examples. Not to mention providing a basis for further cohesion between students from different cultures and countries.

Sally is also actively involved in Liverpool Hope University's Afro-Caribbean Society (ACS) and the Student Union. She campaigns on issues relating to international relations of Africa, as well as women's issue. And she also has time to write a very successful fashion blog, Eighteen Forever!

Liverpool Hope University says: "Sally has achieved many things during her time at Hope, not just on the academic side, but also through her contribution to the Hope community. We know she is going to continue to develop her skills and knowledge and contribute to the world on a grand scale and we look forward to hearing about her future achievements - there are sure to be many! Congratulations Sally!"

More Information

For full details and a course factsheet to download go to Marketing Management (MA), , 

For success stories from Liverpool Hope’s previous graduates, including MSc Marketing Management and other management graduates, go to Student Success Stories

To apply for the MSc Marketing Management, or any other programme, and for personal help with your application, please contact International Recruitment at, telephone 00 44 151 291 3389

We look forward to hearing from you!