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Expert Comment – new iPad

ipad_136_x_200 Wednesday 25 April 2012

Dr David Reid, Senior Lecturer in Computing at Liverpool Hope University

It’s fair to say that people were perhaps expecting something more revolutionary from “new iPad” (Apple’s official name for the iPad 3) ; there had been rumours that it would include Senseg’s haptic feedback display which would allow you to feel what is on the display or a greatly improved Siri voice recognition system. What they’ve got instead is more of an evolution than a revolution.

The big innovation with new iPad is the fantastic “retina” display: it’s four times the resolution than the previous model, and has one million more pixels than a high-definition television screen.

In addition to this, Apple has updated the processor in new iPad so it’s at least twice as fast and has greatly increased its graphics capabilities. Significantly, new iPad also has 4G capability. Users in the UK won’t be able to take full advantage of the 4G capability yet, but will do early next year.

Nevertheless, the rest of the market will be worried as new iPad is still well ahead of anything they’re doing.  Apple is now going after the PC market with this iPad – this new version is the first one which could be seriously used for work; it has the processing capabilities to run most of the software that is traditionally used on a PC.  This strategy is in accordance with Apple repeated statements about how we now live in a post PC era.

Apple stock prices have jumped nearly 6% since the launch last week. Apple's market cap is now valued at $529.68 billion, which is more than America's annual military budget. Or, compared to the rivals, Apple has a larger market cap than Google, Microsoft, Hewlett Packard and Research in Motion - all put together.

For people who have been holding off getting an iPad, waiting for a fully usable version, now could be the time to dip a toe in the water.

The only problem for Apple is what to call the next version of the iPad (new new iPad or new^2 iPad perhaps?)

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