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Content creation and cross platform production on the agenda at 4Talent Day

4 Talent visit Friday 24 October 2014

Liverpool Hope, Channel 4 and Lime Pictures teamed up to give the next generation of aspiring media professionals an insight into the industry.

The Channel 4 4Talent Day was open to those between the ages of 16-25 with a passion for multi-platform content production.    

Liverpool Hope University’s Professor of Media Michael Mulqueen began the day by saying that the rise of digital production and self-generated multi-platform content is “the biggest shift in media since the creation of the printing press.”    

Participants took part in a full day of workshops and masterclasses from industry leaders, including multi-platform journalist and BBC veteran reporter, Jules McCarthy; Onscreen BBC Natural History, offscreen producer, video journalist, editor and Enlightened Media Creative Director, Trai Anfield; Anita Pandolfo, TV drama scriptwriter (Casualty, The Bill, Holby City) Lime Digital's Hollyoaks Content Producer Jamie Crossan, and Digital specialist Mirage Islam.

A number of Liverpool Hope graduates and current students participated, with some taking a short film from concept to premiere in just three hours. Others went to Lime Pictures where they met Liverpool Hope Media graduate Terri Doran, who is now a Digital Co-ordinator with the company. 

Eddie Morgan said: “I have just finished my MA in Creative Practice at Liverpool Hope and I am interested in how different digital platforms can work alongside theatre. I wanted to get a taste of the media industry and try something different, so I decided to try production. It has been a big learning curve in just a day and I’ve really enjoyed learning from people from different age groups and disciplines.”  

Sian Davidson, who studied for an MA in Education at Liverpool Hope said: “The tips from the professionals were really inspiring. I am interested in working in children’s television, so today has given me a useful insight into what it would be like behind the scenes.”

Trai Anfield, Creative Director at Enlightened Media said: “All of the participants delivered an amazing amount of content in a short amount of time. When people come along to these days we hold them to the same deadlines as we would a professional. We have tried to encourage a real crew mentality that sees everyone working together to meet a deadline. The great thing about the 4Talent Day is that at the end, every single person has something to take away for their own show reel.”

Priscilla Baffour, Industry Talent Specialist at Channel 4 said: “The whole day has been really high energy and we have had a really good mix of age groups and experience levels. It is encouraging to see so many people wanting to try new things, such as actors wanting to learn about social media. Liverpool Hope is really up to speed with the industry and the way that it is evolving.”

Media and Communication at Liverpool Hope  

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