Liverpool Hope University supports Traidcraft in DelhiMonday 11 August 2014
Liverpool Hope University is helping to provide employment and good working conditions for young women from the slums of Govindpuri, India.
Fairtrade organisation Manjeen (Marginalized Artisans’ Network and Joint Endeavor) was formed in Delhi in 2003 to facilitate training in the design of costume jewellery, with the aim of producing and marketing the products.
Manjeen now includes individual artisans and artisan groups working at grass-roots level in various handicraft sectors including fashion textiles and metal work. Manjeen provides fair wages, invests in its predominantly female workforce and helps them achieve improved quality of life.
A donation from Liverpool Hope University in July 2013 to Traidcraft PLC’s Producer Support Programme has helped Manjeen to build their marketing capacity. It has also given them access, along with other Traidcraft PLC crafts suppliers, to online business support services which will help them with various aspects of their design and production processes.
The support from Liverpool Hope University assisted Jaishree Ahmed, one of the Directors of Manjeen, to undertake marketing activity in order to expand their customer base. A business trip to Europe resulted in the acquisition of new customers and generated many leads and enquiries, in particular from a buyer in Austria.
Jaishree described this as a ‘thumbs up trip’, saying: “We send our sincere most gratitude… we will spend the money to bear maximum fruits to improve and generate the capacity of Manjeen through support of our marketing activity.”