Marketing Management (MA) Study Liverpool Hope University,Study,Postgraduate Taught,Postgraduate Courses

Marketing Management (MA)

Duration: 12 months (full-time)

Overview

* This course qualifies for the New £10,000 Postgraduate Loan Scheme (PGL)

Liverpool Hope University’s MA Marketing Management fosters critical marketing thinking, based on leading edge theory that is required to help solve business and management challenges. The course aims to provide you with the relevant knowledge and problem solving skills, based on both quantitative and qualitative analysis, that are needed in worldwide business today.

Focusing on knowledge and skills development at both a strategic and operational level key specialisms such as branding, marketing communications, service marketing, marketing science and strategic marketing are explored within an international context. Throughout the course an understanding of the networked nature of marketing and business is developed and you are encouraged to develop innovative solutions to complex management problems.

For further information download the Marketing Management MA Leaflet

Why choose this subject

· Unique Mix of Courses

· Industry Interaction and Employer Orientation

· Opportunities to Link with Professional Business Bodies

· Opportunities for Enterprise Development and Business Networking

This degree is available as a full time course for all international students. For more information about International students studying at Liverpool Hope, visit www.hope.ac.uk/international 

 

 

Curriculum

The programme consists of nine taught courses (8 compulsory, 1 elective) and a dissertation (final research project) totally 180 credits. You will be assessed for each course. Assessment methods will vary and may include practical coursework, academic essays, reports, examinations, presentations and research dissertation.

Courses*

  • Marketing Management (compulsory - 15 credits): You study the roles and structure of the marketing function and the nature or relationships with other functions within organizations. Through the use of appropriate management techniques to plan and control marketing activities, you will assess marketing objectives and plans at an operational level in light of the organization's internal and external environments.
  • International Marketing (compulsory - 15 credits): You will study how social, cultural, legal, technological and political issues influence business in the foreign markets, identify global marketing opportunities and evaluate alternative modes for entering diverse markets worldwide. Particular emphasis will be given to the challenges as well as opportunities of international marketing in the emergent markets of the developing world.
  • Marketing Science (compulsory - 15 credits): The character of marketing, both at a strategic and operations level, changes with the wealth and complexity of information available to the marketing professional. In this course, through the use of state-of-the-art software and cutting edge research techniques, you will learn how to deal with marketing information and conduct professional analyses to support more successful marketing decisions.
  • Global Business Ethics (compulsory - 15 credits): This course gives clear insights into the ethical challenges facing business in the global environment. You will study various ethical frameworks will be used to understand how managers can tackle these problems and provide solutions in complex business environment.
  • Management Strategy (compulsory - 15 credits): You will be introduced to the principle theories, models and frameworks in the field of strategy and will be provided with the critical apparatus to evaluate them.
  • Human Resource Management (compulsory - 15 credits): Understanding how to employ and manage people in the work environment is key to business and this course develops students understanding of vital issues that need to be addressed in the business world.
  • Knowledge Management and Development (compulsory - 15 credits): You will gain a detailed understanding of current thinking in business systems that have been developed to manage the increasing mass of data available to organisations today.
  • Elective Course (15 credits): Electives may include Managerial Finance; Human Resource Development; International Organisation; International Operations Management; Global & Economic Development.
  • Research Methods for Management (compulsory - 15 credits): This course teaches you the latest skills in academic research, in order to prepare you for your final dissertation. You will study the formulation of research questions, the design of the research process, and investigation methods, while providing a critical reflection of your strengths and weaknesses for small scale research.
  • Research Dissertation (compulsory - 45 credits): The dissertation is the pinnacle of the Masters programme. Building on the knowledge and skills you have developed during the programme, the dissertation allows you to further develop your own ideas and specialist interest. You will choose your own topic which may be connected to a marketing subject you want to learn more about, a marketing-related issue connected to your current or previous work experience, or within a related area that you want to follow as a career.

You will combine skills of creativity, planning and idea development, academic research and writing with data analysis and presentation, and critical appraisal and evaluation to produce your own original and independent dissertation report of between 12,000 - 15,000 words.  You will be guided by a dedicated academic supervisor who will have expertise within the topic area.

* courses are electives and subject to validation and availability

Entry Requirements

Normally a First Class or Upper Second Class Honours Degree in marketing, psychology, economics, business, management or education [other subjects considered].

Applications from students who do not hold a 1st or 2:1 Honours Degree (or equivalent) will be asked to demonstrate potential to achieve a Masters award via a sample of academic writing and interview before an offer is made.

Students whose first language is not English there is a language requirement of IELTS 6.5 overall (reading 6, writing 6), TOEFL ibt 87, or other equivalent recognised English language qualification. For additional information including entry requirements from your country, fees and scholarships go to the International section of the website.

Teaching & Research

Liverpool Hope Business School has an international faculty and the MSc Marketing Management is taught by leading academics from across disciplines with experience from across the world.

The Liverpool Hope Business School faculty includes well-published academics, experienced business consultants and industry experts. Students can draw on wide areas of academic scholarship and expertise including entrepreneurship; economic and social development; intercultural leadership, learning and organisational change; international business and management; fair trade and sustainable business management; global business ethics and corporate social responsibility; international marketing; branding; service marketing; global HR; international and Islamic finance.

Employability

The MA Marketing Management prepares students for both general and specialist roles within the marketing sector including marketing management, market research, brand management, communications and public relations, business development and marketing consultancy.

Careers in marketing span a wide range of industries from global corporations to small-medium size enterprises. The programme integrates the strong links that Liverpool Hope University Business School has with industries and is closely aligned to the Chartered Institute of Marketing (CIM), the leading professional body for marketing and business development, to ensure that programme relevance to industry is maintained at all times. In addition, the course provides an excellent foundation for further research through PhD studies.

Overview

* This course qualifies for the New £10,000 Postgraduate Loan Scheme (PGL)

Liverpool Hope University’s MA Marketing Management fosters critical marketing thinking, based on leading edge theory that is required to help solve business and management challenges. The course aims to provide you with the relevant knowledge and problem solving skills, based on both quantitative and qualitative analysis, that are needed in worldwide business today.

Focusing on knowledge and skills development at both a strategic and operational level key specialisms such as branding, marketing communications, service marketing, marketing science and strategic marketing are explored within an international context. Throughout the course an understanding of the networked nature of marketing and business is developed and you are encouraged to develop innovative solutions to complex management problems.

For further information download the Marketing Management MA Leaflet

Why choose this subject

· Unique Mix of Courses

· Industry Interaction and Employer Orientation

· Opportunities to Link with Professional Business Bodies

· Opportunities for Enterprise Development and Business Networking

This degree is available as a full time course for all international students. For more information about International students studying at Liverpool Hope, visit www.hope.ac.uk/international 

 

 

Curriculum

The programme consists of nine taught courses (8 compulsory, 1 elective) and a dissertation (final research project) totally 180 credits. You will be assessed for each course. Assessment methods will vary and may include practical coursework, academic essays, reports, examinations, presentations and research dissertation.

Courses*

  • Marketing Management (compulsory - 15 credits): You study the roles and structure of the marketing function and the nature or relationships with other functions within organizations. Through the use of appropriate management techniques to plan and control marketing activities, you will assess marketing objectives and plans at an operational level in light of the organization's internal and external environments.
  • International Marketing (compulsory - 15 credits): You will study how social, cultural, legal, technological and political issues influence business in the foreign markets, identify global marketing opportunities and evaluate alternative modes for entering diverse markets worldwide. Particular emphasis will be given to the challenges as well as opportunities of international marketing in the emergent markets of the developing world.
  • Marketing Science (compulsory - 15 credits): The character of marketing, both at a strategic and operations level, changes with the wealth and complexity of information available to the marketing professional. In this course, through the use of state-of-the-art software and cutting edge research techniques, you will learn how to deal with marketing information and conduct professional analyses to support more successful marketing decisions.
  • Global Business Ethics (compulsory - 15 credits): This course gives clear insights into the ethical challenges facing business in the global environment. You will study various ethical frameworks will be used to understand how managers can tackle these problems and provide solutions in complex business environment.
  • Management Strategy (compulsory - 15 credits): You will be introduced to the principle theories, models and frameworks in the field of strategy and will be provided with the critical apparatus to evaluate them.
  • Human Resource Management (compulsory - 15 credits): Understanding how to employ and manage people in the work environment is key to business and this course develops students understanding of vital issues that need to be addressed in the business world.
  • Knowledge Management and Development (compulsory - 15 credits): You will gain a detailed understanding of current thinking in business systems that have been developed to manage the increasing mass of data available to organisations today.
  • Elective Course (15 credits): Electives may include Managerial Finance; Human Resource Development; International Organisation; International Operations Management; Global & Economic Development.
  • Research Methods for Management (compulsory - 15 credits): This course teaches you the latest skills in academic research, in order to prepare you for your final dissertation. You will study the formulation of research questions, the design of the research process, and investigation methods, while providing a critical reflection of your strengths and weaknesses for small scale research.
  • Research Dissertation (compulsory - 45 credits): The dissertation is the pinnacle of the Masters programme. Building on the knowledge and skills you have developed during the programme, the dissertation allows you to further develop your own ideas and specialist interest. You will choose your own topic which may be connected to a marketing subject you want to learn more about, a marketing-related issue connected to your current or previous work experience, or within a related area that you want to follow as a career.

You will combine skills of creativity, planning and idea development, academic research and writing with data analysis and presentation, and critical appraisal and evaluation to produce your own original and independent dissertation report of between 12,000 - 15,000 words.  You will be guided by a dedicated academic supervisor who will have expertise within the topic area.

* courses are electives and subject to validation and availability

Entry Requirements

Normally a First Class or Upper Second Class Honours Degree in marketing, psychology, economics, business, management or education [other subjects considered].

Applications from students who do not hold a 1st or 2:1 Honours Degree (or equivalent) will be asked to demonstrate potential to achieve a Masters award via a sample of academic writing and interview before an offer is made.

Students whose first language is not English there is a language requirement of IELTS 6.5 overall (reading 6, writing 6), TOEFL ibt 87, or other equivalent recognised English language qualification. For additional information including entry requirements from your country, fees and scholarships go to the International section of the website.

Teaching & Research

Liverpool Hope Business School has an international faculty and the MSc Marketing Management is taught by leading academics from across disciplines with experience from across the world.

The Liverpool Hope Business School faculty includes well-published academics, experienced business consultants and industry experts. Students can draw on wide areas of academic scholarship and expertise including entrepreneurship; economic and social development; intercultural leadership, learning and organisational change; international business and management; fair trade and sustainable business management; global business ethics and corporate social responsibility; international marketing; branding; service marketing; global HR; international and Islamic finance.

Employability

The MA Marketing Management prepares students for both general and specialist roles within the marketing sector including marketing management, market research, brand management, communications and public relations, business development and marketing consultancy.

Careers in marketing span a wide range of industries from global corporations to small-medium size enterprises. The programme integrates the strong links that Liverpool Hope University Business School has with industries and is closely aligned to the Chartered Institute of Marketing (CIM), the leading professional body for marketing and business development, to ensure that programme relevance to industry is maintained at all times. In addition, the course provides an excellent foundation for further research through PhD studies.

Course Contact Details

Student Recruitment

t: +44 (0) 151 291 3111

e: enquiry@hope.ac.uk

Dr. Adnane Alaoui

t: +44 (0) 151 291 3932

e: alaouia@hope.ac.uk

Department: Liverpool Hope Business School

Start date: September & January

How to Apply