Before moving into academia I worked as a marketing professional in the media for 10 years, specifically in the field of brand
management. I came to Liverpool Hope in 2003 to help set up the media degree and have been involved in curriculum development
and delivery ever since. I hold a degree in Communication Studies from The University of Sunderland, a Post-graduate Diploma in
Marketing Management from Manchester Metropolitan University, an MA in Strategic Marketing from Manchester Metropolitan
University and CIM professional marketing qualifications. I also hold a Post Graduate Diploma in Learning and Teaching in Higher
Education from Liverpool University and I am a Fellow of the Higher Education academy. I am currently working on a PhD in the area of women’s motivations and experiences of part-time doctoral study.
My research interests include brand perceptions, the female consumer experience and consumer tribes. I have recently written material on higher education branding and perceptions of identity through consumption and have published work pending on participation branding in the Journal of Political Marketing. I teach across all three years of the Media and Communication degree, specializing in Marketing and Public Relations and supervise dissertations in those areas. I am a regular contributor to the Radio Merseyside Breakfast
Show and I co- host the Popular Culture Research Group annual international conference, Theorising the Popular.
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