Marketing Study Liverpool Hope University,Study,Undergraduate,Undergraduate Courses

Marketing

Duration: 3 years

Overview

Marketing is one of the most challenging, fast-moving and exciting disciplines in business globally. Studying a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

You will be provided with the key skills and knowledge that will enable you to understand marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and digital marketing run through the marketing curriculum as central themes and allow you to reflect on the dynamic challenges and opportunities that these technological and cultural changes provide.

Why choose this subject?

 

  • The focus on the social and digital media aspects of marketing makes this a very relevant, current and exciting programme.
  • 86% of students were satisfied with the learning resources available for Marketing at Liverpool Hope University (National Student Survey 2015).
  • You will be taught by internationally renowned experts in Marketing from a wide range of business organisations including the charitable and not-for-profit sector, social enterprises and large corporations.
  • At Level 3, you will complete a marketing research project either for a real business or related to a product/service.
  • It provides continuous opportunities to apply academic theory to practical applications.
  • There are opportunities to get involved with entrepreneurial marketing activities that will test your academic knowledge and practical skills.

Subject Guides

Read more about studying Marketing at Liverpool Hope in our Marketing Subject Guides.

Marketing Subject Guide 2017

This degree is available as a full time course for all international students. For more information about International students studying at Liverpool Hope, visit www.hope.ac.uk/international

Curriculum

The course covers a wide range of exciting topics in Marketing that are relevant for both the for-profit and not-for-profit sectors. Case studies and research from both product and service industries will be used to explore and apply current marketing theory to a wide range of topics. These include market segmentation and positioning, marketing planning, marketing research, customer communications, marketing ethics and ethical branding, buyer behaviour and customer perceptions and brand management. Social Media and digital marketing advances inform most areas of the curriculum at all levels.

The assessment uses a wide variety of methods. These include multiple choice examinations, group presentations and reports, individual academic reports and examinations. The assessments have been designed to develop knowledge and skills in multiple ways and provide experience of gaining key skills needed in the competitive world of business.

You may also be interested in...

Business Management

Media and Communication

Entry Requirements

2017 Entry Requirements

The offer level for 2017 entry will be BCC - ABB at A Level or DMM - DDM at BTEC Extended Diploma or 104 - 128 new UCAS tariff points.
  
UCAS points offers can be achieved in many ways, the following are just a few examples of how you could achieve our entry requirements:
  • Three A Levels with grades of BCC or above
  • BTEC Extended Diploma (QCF) with grade DMM
  • BTEC Diploma (QCF) with grade DM and BTEC Subsidiary Diploma (QCF) with grade M
  • BTEC Diploma (QCF) with grade DM and A Level with grade of C
  • CACHE Diploma at grade B
  • The Access to HE Diploma now also attracts points under the new UCAS tariff. Visit the UCAS website to calculate your points.

If you have any questions about your qualifications, please contact enquiry@hope.ac.uk or call 0151 291 3111.

Useful Links

How to apply

Admissions Policy

UCAS

Course Combinations

Marketing is available as a BA Combined Honours degree with the following subjects:

Marketing and Business Management UCAS code NN2M
Marketing and Creative Writing UCAS code C778
Marketing and Drama & Theatre Studies UCAS code WN45
Marketing and Early Childhood UCAS code XN35
Marketing and Education UCAS code XN3M
Marketing and English Language UCAS code QN51
Marketing and Film & Visual Culture  UCAS code F767
Marketing and Information Technology UCAS code NI00
Marketing and Media & Communication UCAS code NP53
Marketing and Philosophy & Ethics UCAS code NV50
Marketing and Psychology UCAS code NC80
Marketing and Sociology UCAS code LN31
Marketing and Sport and Physical Education UCAS code NC56
Marketing and Tourism UCAS code NN58

 

Employability

The undergraduate Marketing course has been designed so progression can be made to Masters or Doctoral studies. Thus, embedding scholarly enquiry from the first day is part of Liverpool Hope University’s distinctive mission. Graduates who successfully gain a degree can apply to become full members of the CIM. Similarly, graduates who successfully gain a degree that includes the Marketing course can apply to become a member of the Marketing Research Society.

A number of other professional bodies will also accept holders of a first degree that includes Marketing on to their qualifications at an advanced level, including the Chartered Management Institute’s Diploma in Management Consultancy and the Institute of Chartered Secretaries and Administrators’ (ICSA) Postgraduate Certificate in Charity Management. Marketing at Liverpool Hope University is closely benchmarked against the Chartered Institute of Marketing (CIM) Multi Award Pathway. The CIM is the professional body for marketers both in the UK and internationally and provides students with regular opportunities to network and gain mentorship and industry experience with marketing practitioners. The Marketing Team works very closely with the University’s Business Gateway to source robust and exciting student placement opportunities along with a wide range of company visits and other events where marketing students come face to face with professional practitioners.

Overview

Marketing is one of the most challenging, fast-moving and exciting disciplines in business globally. Studying a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

You will be provided with the key skills and knowledge that will enable you to understand marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and digital marketing run through the marketing curriculum as central themes and allow you to reflect on the dynamic challenges and opportunities that these technological and cultural changes provide.

Why choose this subject?

 

  • The focus on the social and digital media aspects of marketing makes this a very relevant, current and exciting programme.
  • 86% of students were satisfied with the learning resources available for Marketing at Liverpool Hope University (National Student Survey 2015).
  • You will be taught by internationally renowned experts in Marketing from a wide range of business organisations including the charitable and not-for-profit sector, social enterprises and large corporations.
  • At Level 3, you will complete a marketing research project either for a real business or related to a product/service.
  • It provides continuous opportunities to apply academic theory to practical applications.
  • There are opportunities to get involved with entrepreneurial marketing activities that will test your academic knowledge and practical skills.

Subject Guides

Read more about studying Marketing at Liverpool Hope in our Marketing Subject Guides.

Marketing Subject Guide 2017

This degree is available as a full time course for all international students. For more information about International students studying at Liverpool Hope, visit www.hope.ac.uk/international

Curriculum

The course covers a wide range of exciting topics in Marketing that are relevant for both the for-profit and not-for-profit sectors. Case studies and research from both product and service industries will be used to explore and apply current marketing theory to a wide range of topics. These include market segmentation and positioning, marketing planning, marketing research, customer communications, marketing ethics and ethical branding, buyer behaviour and customer perceptions and brand management. Social Media and digital marketing advances inform most areas of the curriculum at all levels.

The assessment uses a wide variety of methods. These include multiple choice examinations, group presentations and reports, individual academic reports and examinations. The assessments have been designed to develop knowledge and skills in multiple ways and provide experience of gaining key skills needed in the competitive world of business.

You may also be interested in...

Business Management

Media and Communication

Entry Requirements

2017 Entry Requirements

The offer level for 2017 entry will be BCC - ABB at A Level or DMM - DDM at BTEC Extended Diploma or 104 - 128 new UCAS tariff points.
  
UCAS points offers can be achieved in many ways, the following are just a few examples of how you could achieve our entry requirements:
  • Three A Levels with grades of BCC or above
  • BTEC Extended Diploma (QCF) with grade DMM
  • BTEC Diploma (QCF) with grade DM and BTEC Subsidiary Diploma (QCF) with grade M
  • BTEC Diploma (QCF) with grade DM and A Level with grade of C
  • CACHE Diploma at grade B
  • The Access to HE Diploma now also attracts points under the new UCAS tariff. Visit the UCAS website to calculate your points.

If you have any questions about your qualifications, please contact enquiry@hope.ac.uk or call 0151 291 3111.

Useful Links

How to apply

Admissions Policy

UCAS

Course Combinations

Marketing is available as a BA Combined Honours degree with the following subjects:

Marketing and Business Management UCAS code NN2M
Marketing and Creative Writing UCAS code C778
Marketing and Drama & Theatre Studies UCAS code WN45
Marketing and Early Childhood UCAS code XN35
Marketing and Education UCAS code XN3M
Marketing and English Language UCAS code QN51
Marketing and Film & Visual Culture  UCAS code F767
Marketing and Information Technology UCAS code NI00
Marketing and Media & Communication UCAS code NP53
Marketing and Philosophy & Ethics UCAS code NV50
Marketing and Psychology UCAS code NC80
Marketing and Sociology UCAS code LN31
Marketing and Sport and Physical Education UCAS code NC56
Marketing and Tourism UCAS code NN58

 

Employability

The undergraduate Marketing course has been designed so progression can be made to Masters or Doctoral studies. Thus, embedding scholarly enquiry from the first day is part of Liverpool Hope University’s distinctive mission. Graduates who successfully gain a degree can apply to become full members of the CIM. Similarly, graduates who successfully gain a degree that includes the Marketing course can apply to become a member of the Marketing Research Society.

A number of other professional bodies will also accept holders of a first degree that includes Marketing on to their qualifications at an advanced level, including the Chartered Management Institute’s Diploma in Management Consultancy and the Institute of Chartered Secretaries and Administrators’ (ICSA) Postgraduate Certificate in Charity Management. Marketing at Liverpool Hope University is closely benchmarked against the Chartered Institute of Marketing (CIM) Multi Award Pathway. The CIM is the professional body for marketers both in the UK and internationally and provides students with regular opportunities to network and gain mentorship and industry experience with marketing practitioners. The Marketing Team works very closely with the University’s Business Gateway to source robust and exciting student placement opportunities along with a wide range of company visits and other events where marketing students come face to face with professional practitioners.

Course Contact Details

Student Recruitment

+44 (0) 151 291 3111

enquiry@hope.ac.uk

Ian McKenna

+44 (0) 151 291 2188

mckenni@hope.ac.uk

Department: Liverpool Hope Business School

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