English Language and Marketing BA (Hons)

ENGLISH LANGUAGE

Language has a profound influence on the way we see, construct and interpret the world around us. It shapes our identities and culture and can be used to manipulate the way we think. The English Language degree examines a wide range of varieties of English in their social, cultural and historical contexts. It teaches you how to closely analyse texts ranging from everyday discourse to fictional narratives to the language of the media.

Studying English Language provides you with a sound knowledge of how language is structured, how it developed and spread globally, and how it functions both in society and in our minds, but it also equips you with a variety of practical critical and analytical skills. We pride ourselves on offering a challenging and stimulating degree with a wide range of innovative teaching and assessment methods. We place an emphasis on employability through how language is used for professional purposes and the practical and transferable skills valuable in selected careers.

You will be taught by academics who are actively engaged in research and have published in their specialist fields. You will also benefit from the University’s Special Collections in the library, home to over 75,000 printed materials and complemented by an environmentally controlled vault that houses rare books and manuscripts from as early as the ninth century, as well as our close links with Liverpool’s cultural institutions. With a strong commitment to small-group teaching and the personal development of all of our students, we strive to support you in the pursuit of academic excellence.

MARKETING

*This course is for 2024 entry only

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. 

The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations.  It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.