Marketing is one of the most challenging, fast-moving and exciting disciplines in business globally. Studying a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.
You will be provided with the key skills and knowledge that will enable you to understand marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour.
Why choose this subject?
The course covers a wide range of exciting topics in Marketing that are relevant for both the for-profit and not-for-profit sectors. Case studies and research from both product and service industries will be used to explore and apply current marketing theory to a wide range of topics. These include market segmentation and positioning, marketing planning, marketing research, customer communications, marketing ethics and ethical branding, buyer behaviour and customer perceptions and brand management.
At Level 1
Marketing and business systems.
Level 2
Marketing communications and legal implications.
Level 3
Marketing research and international business.
The assessment uses a wide variety of methods. These include multiple choice examinations, group presentations and reports, individual academic reports and examinations. The assessments have been designed to develop s knowledge and skills in multiple ways and provide experience of gaining key skills needed in the competitive world of business.
The standard offer level is a minimum of 300 UCAS points, including a minimum of two A/A2 levels or equivalent.
Marketing is available as a BA Combined Honours degree with the following subjects:
| Marketing and Business Management | UCAS code NN2M |
| Marketing and Drama & Theatre Studies | UCAS code WN45 |
| Marketing and Early Childhood | UCAS code XN35 |
| Marketing and Education | UCAS code XN3M |
| Marketing and English Language | UCAS code QN51 |
| Marketing and Information Technology | UCAS code NI00 |
| Marketing and Media & Communication | UCAS code NP53 |
| Marketing and Philosophy & Ethics | UCAS code NV50 |
| Marketing and Psychology | UCAS code NC80 |
| Marketing and Sociology | UCAS code LN31 |
| Marketing and Sport and Physical Education | UCAS code NC56 |
| Marketing and Tourism | UCAS code NN58 |
Marketing graduates are highly employable and valued in a variety of organisations. Employers recognise their diverse skills and understanding in key areas that are critical for any business to succeed.
Our graduates have successfully secured marketing positions in leading public, private and third sector organisations across many areas including the food and drinks industry, health, energy, manufacturing, financial services, technology, tourism and retail.
Student Recruitment
+44 (0) 151 291 3111
Dr Dave Bamber
+44 (0) 151 291 3111
Department: Business School
