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MARKETING AND TOURISM BA (HONS)

UCAS Code: NN58|Duration: 3 years years|Full Time|Hope Park|UCAS Campus Code: L46
Work placement opportunities|International students can apply

MARKETING

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and digital marketing run through the marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide.

The degree has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations, and we also have close interaction with the Chartered Institute of Marketing (CIM). Studying a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

For more details and information about this course visit:
Marketing

TOURISM

Tourism is one of the world’s largest industry and has become one of its biggest sources of employment. Our Tourism degree looks at tourism from both management and academic perspectives. It looks at issues such as the structure of the tourism industry; impacts of tourism on people and the environment; the emergence of new forms of tourism to rival the package holiday; tourism destination management and global tourism development.

We pay close attention to enhancing your student experience and facilitating effective student learning. You will be taught by a team of tutors with a wide range of practical and academic experience of Tourism. Tutors take pride in being available to students and offering a high level of support. Our degree curriculum embeds material which aims to not only provide an in-depth, up-to-date knowledge on tourism, but also to refine critical thinking and develop your key transferable skills. We work closely with local tourism stakeholders to ensure the Tourism degree benefits local societies.

There is no better city in which to study Tourism than Liverpool. Liverpool is an ideal place to study tourism as the city and the wider region host a number of the key tourist attractions in the UK. The legacy of Capital of Culture sees Liverpool’s continuing development of new arts, heritage, and cultural attractions, retail developments and luxury hotels. As a result, there is a need for highly qualified graduates in Tourism.

For more details and information about this course visit:
Tourism
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Liverpool Hope Business School
Department of Geography and Environmental Science
Combined Honours:
  • Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.
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