Dr Clay Grandsen has been involved with Hope University since 2004, initially as an undergraduate student graduating in 2007. Dr Gransden then began studying his PhD in 2008 in the area of customer delight in the hospitality sector. In addition to Dr. Gransden's academic expertise, he also has over 10 years’ experience working in the Hospitality and Marketing sector. In September 2017 he was a co-author of a paper presented at the '6th International Conference on Social Responsibility, Ethics and Sustainable Business (ICSR 2017)'. In November of the same year, Dr. Gransden had a case study published in the award-winning text 'Social Media Marketing' titled 'Pokemon Go: A revolution in social gaming'. Currently, Clay is involved in several research and consultancy projects, providing guidance and expertise in hospitality marketing and social media at a local, regional and international level.