Human Biology and Marketing BA

HUMAN BIOLOGY

Human Biology is an ever-evolving branch of science that includes the study of the human body, the changes that occur in disease, and the interaction between humans and their environment. With this in mind, the Human Biology Combined Honours curriculum has been designed to provide a contemporary and dynamic programme to challenge students across a broad base, but with depth in areas of staff specialisms.

The curriculum includes the foundation disciplines of anatomy and physiology, cellular and molecular biology, human metabolism and immunology. These will be delivered in the context of contemporary health issues including aging, obesity, cancer, infectious and non-communicative chronic diseases. Students will benefit from the input of research active scientists from across the range of disciplines within the School of Health Sciences. This will support the development of an integrated, innovative and applied programme of study that is the cornerstone of the curriculum of the School of Health Sciences. Graduates will leave the programme with a fully rounded skill set and with experience in a wide range of standard and specialist lab techniques. Graduates will gain experience, competence and confidence through small group learning, giving specialist and transferable skills, allowing them to succeed in a competitive and demanding employment market.

MARKETING

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. 

The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations.  It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.