Information Technology and Marketing BA (Hons)

INFORMATION TECHNOLOGY

Information Technology is a rapidly changing and exciting subject. Organisations are increasingly relying on information technology to carry out key business functions. There is an explosion in the use of mobile devices to shop online and there is a high demand for skilled professionals who are able to effectively manage information systems. Well-designed software applications that are effective and usable is a crucial requirement for employers.

Our Information Technology degree prepares you to meet the needs of a wide range of organisations, emphasising the development of a variety of technologies, especially web and mobile technologies that are increasingly becoming a part of our everyday lives. During your studies, you will have opportunities to develop computational thinking and a systems approach to formulating, analysing and solving complex problems.

The degree is intellectually challenging and is taught by staff with a varied background and a diverse range of interests. Your student experience is enhanced by a rich curriculum that exposes you to multiple approaches to technological problems. Information Technology has a wide-reaching social impact, posing many ethical questions, and these issues are explored at various points during the degree.

MARKETING

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. 

The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations.  It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.