Marketing and Social Policy BA

MARKETING

*This course is for 2024 entry only

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. 

The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations.  It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

SOCIAL POLICY

Social Policy explores the ways in which welfare provision is delivered in society, exploring who is eligible for support and who provides it. Our Social Policy degree is multidisciplinary in its approach and draws on ideas from sociology, economics, politics and geography. It explores issues such as inequality, ill health and wellbeing, child welfare, employment and unemployment, educational opportunities, disability, homelessness, family policies, mental health, globalisation, crime and immigration.

Studying Social Policy at Liverpool Hope University allows you to explore the answers to questions such as; should the state be the main provider of welfare and what roles should the private profit making or voluntary sectors have? How should scarce resources be allocated in society? How can we understand different approaches to welfare delivery across different historical periods in British society? Why do women and minority ethnic groups experience greater levels of disadvantage? How have welfare systems developed in different countries?

The degree draws on an experienced team of lecturers who are published in the social sciences and are experts in social policy. The School is also a member of the national network of Social Policy course providers and benefits from engagement with national subject debates. There are fieldtrips to enhance your learning, and we also have annual research days where leading academics, civil servants and politicians come to talk about various social problems and social issues.