Marketing and Theology BA

MARKETING

*This course is for 2024 entry only

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. 

The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations.  It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

THEOLOGY

Studying our Theology Major provides you with the opportunity to study the core disciplines of the subject in-depth. You will engage with important issues in the contemporary world  and major issues from the past that effect how we think and live today. This includes issues such as suffering and evil, sexuality and gender, justice and liberation. Your study will involve the development of critical reading and writing skills encompassing the areas of biblical studies, church history, and constructive, ethical, mystical, and philosophical theology. You will engage with issues concerning what it means to be human and to be divine, what is meant by spirituality and the mystical, including the ways in which the material realm can convey the spiritual. You can acquire expertise in finding your way through the complex and rich Christian tradition, and how it relates to vital historical and contemporary issues. A focus on global Christianity is one of the defining characteristics of the curriculum. You will have an opportunity to explore Christian theology not only as it pertains to the development of Western Christianity, but to the influences and trajectories in other parts of the world.

The international teaching team represent a broad range of Christian traditions, and all of our lecturers are experts in their field and well-published.

To further support your studies, you will have access to our Library’s Special Collections, which houses texts dating back to the 15th century.