Digital Marketing and Creative Writing

DIGITAL MARKETING BA (HONS)

*This course is for 2025 entry only

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

CREATIVE WRITING

Creative Writing at Liverpool Hope will give you the chance to experience the joys of crafting the written word. The degree focuses on developing you as a writer of poetry and prose (fiction and creative non-fiction), across the broad field of literature (poems, short stories, novels, reflective and critical essays). Professional writing - reviews, blogs and articles for different kinds of media - is also studied. Our focus on creativity and employability means you will be able to produce engaging, innovative and marketable texts.

By studying Creative Writing, you will be empowered with an enhanced command of your craft, increased confidence in expressing your thoughts and emotions, an understanding of the values that inform your writing practice, and the technical skillset to deliver your work to various audiences. Your writing will be enhanced by studying under leading published writers and academics, and you will develop a range of workplace skills to prepare for fulfilling careers.

The degree will often challenge you and ask you to reach beyond your own experience and interests into those of contemporary and historical communities. Using these as creative stimuli, you will be required to reflect upon social contexts, power, and how truth and justice can be communicated or miscommunicated through creative writing. By the end of the degree, you should have a wide appreciation of forms, genres and applications. Included in the degree are field trips which provide material for writing exercises as well as widening your student experience.