Digital Marketing and Musical Theatre

DIGITAL MARKETING BA (HONS)

*This course is for 2025 entry only

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

MUSICAL THEATRE

Liverpool is a vibrant city, tapping into the momentum and energy of a diverse creative scene that stems from a long history as an international port city. Musical Theatre continues to play an integral role in its ever-changing theatrical landscape.

This degree allows the study of Musical Theatre from performative, as well as directorial/production points of view. With us, you will study the creative and conceptual interactions that exist between words, music and movement, that underpin the threefold performative relationships between music, dance and acting that communicate and express the art form of Musical Theatre.  

You will explore core repertoire themes and historical context, and small-group practical seminars will allow you to develop dance and acting techniques. These will be underpinned by student-led tutorials and one-to-one singing lessons.

The course is led by a team of Musical Theatre specialists, who have first-hand production and performance experience - both in the West End and regional theatres - ensuring our students receive up-to-the-minute insights and guidance.