Digital Marketing and Sociology

DIGITAL MARKETING BA (HONS)

*This course is for 2025 entry only

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

SOCIOLOGY

Contemporary society is becoming ever more complex and the need to understand how it works is increasingly important. Sociology is the study of how society is organised, how this influences the attitudes and behaviour of individuals and the impact this has on social relationships, both within and between societies. Accordingly, sociology is now commonly regarded as an essential discipline for understanding the development of all modern societies. The Sociology degree at Liverpool Hope will help you to think critically and constructively about the key questions relating to modern society.

Our sociology degree is based around a core that provides inputs from social theory and from the comparison of different forms of society. The degree will help you to examine ‘common-sense’ assumptions about the world by exploring the issues that confront society, both nationally and globally, and by studying the theories and methods that help to explain and understand these issues. It also examines and evaluates the methods of research which make the study of society possible. The degree enables you to study a range of additional topics which cover the whole spectrum of sociological inquiry.

Staff are enthusiastic and dedicated and will help you to get the most out of your degree. In line with Liverpool Hope’s commitment to social justice, both nationally and internationally, Sociology attempts to understand social issues and problems that confront the modern world and, in so doing, challenges received wisdom.