Contemporary Craft and Marketing BA (Hons)

CONTEMPORARY CRAFT BA (HONS)

The BA Contemporary Craft Major is centred around the practice of designing and making combined with the exploration of materials, primarily in ceramic, metal and textile.

In the material workshops we celebrate tactility, materiality and haptic technologies, seeking less conventional notions of craft through material exploration and project design. Creating and making gives us the confidence to take risks, the ability to solve problems and builds a sense of identity. Alongside developing individually focused work the course will seek to explore key research emerging within society, exploring challenging issues including climate change, mental health diversity. The course will be theoretically underpinned by a series of lectures and seminars to inform research and practice. A strong focus on employability and real-world scenarios will enable contemporary craft graduates to move confidently into diverse fields of practice and work opportunities. Graduates will be confident in forging links with local industries and harnessing the creative energy of the North West. Professional expertise, digital exploration and contextual studies support the creative practice to provide a rich and exciting major.  

MARKETING

*This course is for 2024 entry only

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. 

The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations.  It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.