Real world social media marketing experience is helping six students put theory into practice at one of Liverpool’s premier luxury hotels.
The level I and H students compiled a ‘how to’ manual for staff at the Crowne Plaza Liverpool John Lennon Airport and created an editorial plan for three weeks’ worth of content.
They then took over the hotel Twitter and Facebook accounts to implement the content they had planned.
Marketing and Media & Communication student Tom Whittle, who was one of the students who took part in the project, said: “It was a really valuable experience to see how our marketing ideas can successfully benefit a company's social media effort and actively increase engagement and awareness.
“It gave us a chance to put what we’ve learnt in a classroom in to practice, and was a great experience of problem solving real situations. It also helped me to understand the types of job roles that may be available once I leave university.
“I enjoyed the meetings at Crowne Plaza to discuss the plan for the social media sites, as well the brainstorming process of finding the right/suitable content that will engage with the target audiences and build awareness.”
After completing their three-week stint, the students will continue to monitor and evaluate the social media marketing activities and report back every six weeks.
Lecturer in Marketing Dr Clay Gransden said: “This has been an excellent opportunity for the students to experience running multiple business social media accounts. Additionally, this real world experience will be a valuable addition to their CVs.”