The Creative Industries Young Enterprise team, KidSmart, won first prize and the opportunity to represent the University at a regional competition, following a keenly fought business pitch competition.
KidSmart are a group of Media and Communication students: Alice Denmark (Managing Director and Finances), Lilly Braeunig (Editor and Book Design), Christopher Jacobson (Web Design and App Technologist) and Caitlin Duggan (Market Research, Sales and Advertising), along with Business Mentor Mike Boyle. The group are producing a children's book series (5-8yrs) following the adventures of Riley the Rabbit.
Alice summed up the team's feelings: “Out of all the great pitches presented, we came out top, which was a massive shock to us.
“The judges loved our book - adventure series of Riley the Rabbit - and we are thrilled at the result. Knowing how much promise Riley the Rabbit has for KidSmart, I'm really excited for us to publish the first book, 'Riley the Rabbit goes to India'.”
In the book, Riley the Rabbit embarks on an adventure to India – looking for the famous special Bengali curry. In New Delhi, he meets Tanya the Tiger, whose secret curry recipe has been stolen by a mischievous group of monkeys known as the Bandar Gang. A big Indian wedding is coming up and Tanya needs the recipe to cook her special curry for all the guests. Will Riley and Tanya catch the Bandar Gang and get the recipe back in time?
One of the innovative selling points of the book is its associated app, which helps to create an entertaining and informative interactive experience for both parents, guardians and children.
The book is due out in mid-February 2017 and will be available for order from the KidSmart website.
Kidsmart will now go on to represent Liverpool Hope in a regional contest to be crowned North West Start-Up Company of the Year.
Start-Up is the ultimate business competition for Higher and Further Education students. Under the guidance of a business volunteer, students raise start-up capital, come up with an innovative business idea, carry out market research and sell their product to the public.