As part of Trivandi's acquisition of Beyond the Pitch, it is opening its sixth global office, located on campus at Liverpool Hope University.
Beyond the Pitch has signed a milestone Memorandum of Understanding (MoU) with the university to drive excellence in sport, venues and major events by bridging academia with real-world delivery.
Instead of treating this as a traditional corporate footprint, the two-way partnership allows academic research and data-driven insights to feed directly into the sport and event industry. Simultaneously, LHU students will gain hands-on exposure to major sports consulting, bringing practical experience back into the classroom and opening up local career pathways to support the next generation of sport and event professionals.
Trivandi has acquired Beyond the Pitch, a specialist elite sport advisory business founded by former Premier League football club executives with first-hand experience of club leadership, major stadium development, financing, investment and commercial growth.
James Bulley OBE, CEO and Co-founder of Trivandi said: “Sport is attracting more investment than ever but investment alone does not create value. Clients need people who have experienced what it actually takes to turn vision into long-term commercial and operational value. Beyond the Pitch brings first-hand experience from inside elite sport, including club leadership, major stadium development, finance, commercial growth and investment. This acquisition supports investors and owners to make better investment decisions, optimise assets and create long-term value.”
“Liverpool is a city with sport, culture and major events in its DNA. Through our new office at Liverpool Hope University, we can bring leading edge research and data insights into our advisory offer, while helping build the next generation of sport and event professionals”
Professor Penny Haughan, Vice Chancellor and Rector at Liverpool Hope University said: “We are very pleased to be working with Beyond the Pitch and Trivandi Group as part of an exciting venture that connects our students and academic community with real industry experience.”
“This collaboration reflects a shared commitment to create opportunities that advance learning, employability, leadership development and research impact across sport, events and related sectors within a values-led academic environment. We look forward to working with the team.”