Digital Marketing and Business Management

DIGITAL MARKETING

Turn your creativity into a career with a BA (Hons) Digital Marketing degree at Liverpool Hope. Designed for ambitious students, this course explores how organisations use digital marketing to connect with audiences, build brands and grow in an increasingly digital world. 

You will develop a strong understanding of digital marketing strategy, consumer behaviour, digital communications, content creation, analytics and emerging technologies, while exploring how artificial intelligence, digital transformation and changing consumer expectations are reshaping the marketing profession. Throughout the course, you’ll tackle real business challenges, analyse market trends and learn how to create evidence-based marketing strategies that deliver results. 

You’ll be taught by academics whose teaching reflects the latest developments in marketing, business and consumer behaviour, ensuring your learning stays relevant to today’s fast-moving digital economy. With a focus on both theory and practical application, you’ll gain the knowledge, confidence and transferable skills needed to succeed and prepare you for an exciting career at the forefront of marketing. 

BUSINESS MANAGEMENT

Business Management at Liverpool Hope University is all about setting you up for a fast-paced career in modern business. Based at our Hope Park campus, this hands-on business management degree gives you a deep understanding of everything from small startups to global multinational companies across the UK and worldwide. You’ll explore core business principles, management processes, and organisational dynamics, finding out how organisations thrive in uncertain situations.

Our accredited Liverpool Hope Business School holds the prestigious AACSB accreditation, meaning you get a high-quality education informed by the latest research. You’ll dive into key business functions like Human Resource Management, Finance, and Operations Management, while mastering practical marketing strategies like the 4Ps. A standout feature is the unique Young Enterprise (YE) initiative in year two, where you’ll join a team to launch and run an actual legal startup. It's the ultimate way to build confidence, gain real-world industry know-how, and sharpen the transferable skills top employers look for in Liverpool, the North West, and beyond.