Digital Marketing and Economics (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

ECONOMICS BA (HONS)

Studying economics is more relevant now than ever. Our economics degree explores major global challenges - from globalisation and trade wars to inequality, climate change, migration, and financial crises.

This economics course gives you a strong foundation in economic theory and policy, helping you analyse how national and global issues impact society. You will develop key skills in analysis, research, and quantitative methods, while learning to apply economic concepts to business and public policy decisions. The course also focuses on transferable employability skills, preparing you for a wide range of careers.

Topics covered in this economics degree include:

- Quantitative and Research Methods

- Econometrics

- Intermediate Microeconomics and Macroeconomics

- Banking and Finance

- International Economics and Finance

- Environmental and Sustainable Economic Development

- Labour Markets, Poverty, and Inequality

- Public, Behavioral, and Experimental Economics

Each subject offers a unique perspective on economics, equipping you to understand and respond to the complex challenges facing today’s world.