Digital Marketing and Psychology (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

PSYCHOLOGY

The study of Psychology is more relevant than ever, offering insights into human thought and behaviour that impact every aspect of life and society. A Psychology degree at Liverpool Hope University equips you with the knowledge and practical skills needed for a wide variety of careers. The single honours BSc Psychology course focuses on applying psychological principles to real-life contexts, while the combined honours option allows you to study psychology alongside one of over twenty other disciplines.

Both single and combined honours Psychology courses are accredited by the British Psychological Society, ensuring you gain a solid grounding in core areas of psychology while developing critical thinking and independent learning skills. Our experienced, research-active lecturers support you throughout your studies, helping you build transferable skills valuable in sectors such as healthcare, education, marketing, and the criminal justice system.

The Psychology degree also offers opportunities to enrich your learning through research internships, mentoring, outward-bound retreats, and international experiences as part of our Global Hope network. You’ll benefit from access to specialist labs, gaining hands-on experience with techniques such as eye-tracking, EEG, and observational methods.