Digital Marketing and Psychology (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

PSYCHOLOGY

The importance and relevance of psychology to all areas of life and society continues to grow, meaning that an undergraduate degree in psychology will prepare you for a diverse range of careers. The Psychology courses at Liverpool Hope University equip students with knowledge and understanding of human thinking and behaviour. The single honours BSc Psychology course has a focus on applications of psychology and students are supported in their development of skills to apply psychological knowledge to real-life settings. As an alternative, a combined honours Psychology degree at Liverpool Hope allows you to study psychology alongside one of over twenty other disciplines (see the list on the combinations tab for the full range of Psychology combined honours courses) meaning you can choose to study psychology in a way that matches your interests. 

Accredited by the British Psychological Society, the single and combined honours Psychology courses provide an in-depth scientific knowledge and understanding of the core areas of psychology. You will be supported by a friendly team of experienced and research-active lecturers to acquire skills of critical thinking and independent learning. The transferable skills developed through the course will be relevant to a variety of sectors including healthcare, the criminal justice system, education, and marketing.    

You will have the opportunity to enrich your degree through a series of extra-curricular activities, such as working as a research intern, supporting your peers as a mentor, and applying psychology outside the University (e.g., working in groups on an outward-bound retreat and teaching in another country as part of our Global Hope network). You will also have access to the School of Psychology labs where you can gain first-hand experience of specialist psychology techniques and equipment, such as eye-tracking, EEG, and observational methods.