Digital Marketing and Psychology (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

PSYCHOLOGY

The importance and relevance of psychology to all areas of life and society continues to grow, meaning that an undergraduate degree in psychology will prepare you for a diverse range of careers. The Psychology courses at Liverpool Hope University equip students with knowledge and understanding of human thinking and behaviour. The single honours BSc Psychology course has a focus on applications of psychology and students are supported in their development of skills to apply psychological knowledge to real-life settings. As an alternative, a combined honours Psychology degree at Liverpool Hope allows you to study psychology alongside one of over twenty other disciplines (see the list on the combinations tab for the full range of Psychology combined honours courses) meaning you can choose to study psychology in a way that matches your interests. 

Accredited by the British Psychological Society, the single and combined honours Psychology courses provide an in-depth scientific knowledge and understanding of the core areas of psychology. You will be supported by a friendly team of experienced and research-active lecturers to acquire skills of critical thinking and independent learning. The transferable skills developed through the course will be relevant to a variety of sectors including healthcare, the criminal justice system, education, and marketing.    

You will have the opportunity to enrich your degree through a series of extra-curricular activities, such as working as a research intern, supporting your peers as a mentor, and applying psychology outside the University (e.g., working in groups on an outward-bound retreat and teaching in another country as part of our Global Hope network). You will also have access to the School of Psychology labs where you can gain first-hand experience of specialist psychology techniques and equipment, such as eye-tracking, EEG, and observational methods.