CRM and Conversion Manager - 4AUKO1
The UK Student Recruitment team oversees the enquirer, recruitment, and conversion activity for UK students at Liverpool Hope University. This exciting post will manage the conversion strategy working with applicants to choose Liverpool Hope as their firm choice university. The post holder will plan and coordinate with academic and support staff to ensure applicants are well informed and make a confident choice with Liverpool Hope.
The postholder will have a strong understanding of the student journey and what drives student decision making. This is a diverse role with a varied workload; including data analytics and delivering on subsequent recommendations, creating engaging enquirer and conversion content, and leading on the CRM plan by working with the events and outreach managers to ensure data is collected to allow for predictive analytics and a personalised student journey.
Using Azorus (the university’s CRM system) the successful individual will be the account manager for all communications sent out through the platform. The CRM plays a pivotal role in student recruitment and we are looking for a creative thinker who can deliver engaging content that is on brand and can create a strategic plan with clear objectives derived from a data-driven approach. The postholder will also be responsible for all training and CRM literacy across relevant teams.
The ideal candidate will be self-motivated and proactive with a strong ethos for customer service. They will enjoy face to face interactions with students and colleagues as much as computer-based campaigns that need attention to detail and creative vision.
Managing members of the recruitment team means we will also be looking for candidates that can demonstrate leadership skills and have a passion for developing and motivating others. This is an excellent opportunity for an individual who enjoys being part of a team, has an eye for detail and can bring others along to meet clear recruitment targets.
This is post is permanent, subject to 12-month probationary period.
Interviews are scheduled to take place on Wednesday 22nd October 2025.
Role Specification
CRM AND CONVERSION MANAGER
Ref: 4AUKO1
Salary: £33,002 - £37,694 (Grade 6) per annum
Closing Date: Monday 13th October 2025 by 09.00 a.m.