Level 4 Marketing Executive Apprenticeship
Duration: 15 months|Start month: September 2026 (Subject to approval*)
About the Course
Elevate your potential with our Level 4 Marketing Executive Apprenticeship, designed to bridge the gap between creative and commercial impact.
The Level 4 Marketing Executive Apprenticeship at Liverpool Hope University provides a blend of academic excellence and practical training to develop the technical expertise and strategic mindset needed to excel as a professional Marketing Executive
Overview
This Level 4 apprenticeship is a practice-focused learning programme that integrates on-the-job and off-the-job training, delivered flexibly to accommodate workplace responsibilities. Across the programme apprentices will achieve the following:
- Practical Experience and Professional Competence: Develop a robust portfolio of evidence through hands-on marketing projects, demonstrating professional competencies directly within your organisation
- Innovative Learning Experiences: Access cutting-edge marketing theory and digital tools designed to build the core knowledge, skills and behaviours essential for a modern marketing professional
- Enhanced Skills and Career Readiness: Master data analysis, campaign planning and content strategy to prepare for advanced roles and greater strategic responsibility within the marketing sector
Upon successful completion, graduates will be awarded a Level 4 Marketing Executive Apprenticeship. This nationally recognised standard confirms your status as a competent, work-ready marketing professional, providing a platform for further professional development.
Further information
To apply or for more information please contact:
Email: apprenticeships@hope.ac.uk
Tel: 0151 291 2281
Apprenticeships Hub Team
Liverpool Hope University
Hope Park
Liverpool
L16 9JD
Disclaimer
Every effort has been made to ensure the accuracy of the programme of study information. Changing circumstances or changing requirements of external regulators and/or accreditation bodies may necessitate alteration to, or the cancellation of, courses. The University reserve the right to make changes if such action is considered by the University to be necessary.
*What does ‘subject to approval’ mean? This course is ‘subject to approval’ which means it is in the last stages of the approval process, awaiting final approval from Liverpool Hope University. Approval is a rigorous process undertaken with academic staff, students, independent subject experts and employers to ensure the course is of high quality, and able to prepare students well for their future employment or further study.
Curriculum Overview
This 15-month Level 4 Marketing Executive Apprenticeship is designed to develop the full range of knowledge, skills, and behaviours (KSBs) set out in the Marketing Executive Standard.
Programme Delivery
Our programme is built to fit around your job. You’ll learn through a mix of flexible online study and live monthly webinars (with a summer break in July and August).
You will spend 348 hours on "Off-the-Job" training. Most of this time is spent on real-world workplace projects, meaning you can apply what you learn directly to your day job.
Modules
- Marketing Foundations: Introduces the fundamentals of marketing. Learners develop foundational communication and basic project marketing skills.
- Marketing Insights and Research: Explores consumer psychology and behaviour, market research techniques and decision-making. Learners gain the ability to plan and conduct marketing research and apply insights to marketing activities.
- Digital and Campaign Management: Develops competence in campaign planning, digital marketing channels, copywriting and creative content production. Focuses on marketing project management in multi-channel environments.
- Marketing Trends and Professional Practice: Explores consumer psychology and behaviour, market research techniques and decision-making.
The CIM Advantage
To ensure our Level 4 Marketing Apprenticeship meets the highest industry standards, the course will be accredited by the Chartered Institute of Marketing (CIM).* This seal of approval provides businesses and apprentices with globally recognised professional backing and elite-level resources.
The advantages of Professional CIM accreditation include:
1. Apprentices will gain a clear pathway to professional status with dual accreditation and the potential to be eligible for ‘module exemptions’, on certain CIM courses. They can also access Membership savings with an upgrade to a Professional Membership at a 60% discount (£99 instead of the standard £245), cementing their commitment to the marketing profession.
2. Access to industry-leading resources (The Marketing Club): Apprentices will have 24/7 access to the CIM Marketing Club for the entire duration of their programme.
3. Assurance they will receive a ‘gold-standard’ assessment: By choosing CIM as our Apprenticeship Assessment Organisation (AAO), we ensure credibility as apprentices are assessed by industry-experienced experts, providing a hassle-free experience for both the employer and the learner.
*Note on accreditation: This curriculum has been designed to align with the professional standards of the Chartered Institute of Marketing (CIM). Please note that CIM status is currently 'pending approval' and is not guaranteed at the time of application.
Entry Requirements
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To apply to the Level 4 Marketing Executive Apprenticeship, you must have first gained employment within a relevant job role and support from your employer. Please ask your line manager to Contact us for a discussion / to begin the application process. |
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All applicants are individually assessed for suitability.
Standard Entry Criteria
Alternative Assessment
Admission can be considered via successful completion of an alternative assessment for applicants who do not meet the standard entry requirements.
- Apprenticeships Alternative Assessment Process and Entry Requirements
- Apprenticeships Alternative Assessment Guidance Notes
- Apprenticeships Alternative Assessment Marking Criteria
Subject Requirements
English and Mathematics
Applicants must have a good understanding of English and Mathematics before beginning this course. If English is not the applicant's first language, they will also need IELTS of 5.5 - 6.5 with no less than 6.0 in any band (or equivalent).
Eligibility
The apprentice and employer must ensure the following criteria is met to be eligible for funding. If you don’t meet these requirements contact us before applying:
- You will be aged 18 or over before you start your course.
- You are a UK citizen with the Right to Work and Study in the UK (or you are a Non UK citizen with the Right to Work and Study in the UK).
- You are currently in employment in England and will spend at least 50% of your working hours in England over the duration of the apprenticeship, and you are not self-employed.
- You are not planning to leave the UK within the next 12 months (excluding holidays).
- If you’ve already undertaken an apprenticeship, you will have completed and left that apprenticeship before undertaking this apprenticeship with Liverpool Hope University.
- This apprenticeship with Liverpool Hope University will not duplicate training or assessment you have already received from another source - not already being funded by the Department for Education or any other government department for any other training or education.
Assessment
Assessment and Apprenticeship Assessment (formerley EPA)
To achieve the Level 4 Marketing Executive Apprenticeship, apprentices must:
- Complete a Level 4 qualification in Marketing approved by the awarding organisation.
- Complete assignments demonstrating the development and application of all Knowledge, Skills, and Behaviours (KSBs).
- Develop and submit a project plan, a project plan summary (maximum 350 words), and a 3,500-word project report.
- Deliver a presentation based on the project plan and participate in a 50-minute professional discussion and Q&A session.
Apprentices are assessed through the mandatory components outlined above that measure the application of marketing knowledge, skills and behaviours. The employer and apprentice can select their awarding Apprenticeship Assessment Organisation (AAO), such as the Chartered Institute of Marketing (CIM).
Funding
Maximum Funding: £6,000 (dependent on individual assessment).
Apprenticeships are paid for by the employer.
For employers with a payroll below £3 million:
The Government will pay 95% of the cost of the apprenticeship training and assessment for apprentices of any age, for employers who will not be paying the apprenticeship levy. Employers would pay a £20 monthly contribution. Employers may also be eligible for extra employer incentives.
If your apprentice is 25 years old or under, 100% of the course fees are Government funded.
For employers with a payroll above £3 million:
Since May 2017 employers can use their Apprenticeship Levy contributions towards the cost of the apprenticeship using their digital account, covering 100% of the course fees. Liverpool Hope University will agree to a payment schedule and discuss funding availability before an apprenticeship course commences.
After 12 months, employer levy funding expires. We encourage employers to allocate these funds strategically to avoid loss of investment in workforce development.
Other Incentives:
- National Insurance break: Save money by not paying Employer Class 1 National Insurance contributions for apprentices under the age of 25.
- £1000 incentive payment: Employers receive this incentive payment when they employ apprentices aged 16-18 or 19-24 who are care leavers or have a EHC plan.
Support
Apprentices will be eligible for a range of support offered by Liverpool Hope University, including:
- Student Support including Learning Support, Mental Health and Wellbeing and Counselling
- Careers and Employability including job opportunities, career support and further study information.
Apprentices will also be able to obtain a student ID card to benefit from student offers and discounts including discounted annual gym and sports membership at our Hope Park Sports centre.