Digital Marketing and Economics

DIGITAL MARKETING

Turn your creativity into a career with a BA (Hons) Digital Marketing degree at Liverpool Hope. Designed for ambitious students, this course explores how organisations use digital marketing to connect with audiences, build brands and grow in an increasingly digital world. 

You will develop a strong understanding of digital marketing strategy, consumer behaviour, digital communications, content creation, analytics and emerging technologies, while exploring how artificial intelligence, digital transformation and changing consumer expectations are reshaping the marketing profession. Throughout the course, you’ll tackle real business challenges, analyse market trends and learn how to create evidence-based marketing strategies that deliver results. 

You’ll be taught by academics whose teaching reflects the latest developments in marketing, business and consumer behaviour, ensuring your learning stays relevant to today’s fast-moving digital economy. With a focus on both theory and practical application, you’ll gain the knowledge, confidence and transferable skills needed to succeed and prepare you for an exciting career at the forefront of marketing. 

ECONOMICS

Want to understand how the world really works? Studying economics is more relevant now than ever. Studying an Economics degree at Liverpool Hope University, you'll explore the biggest global challenges of our time such as globalisation and trade wars, inequality, climate change, migration and financial crises and learn how to tackle them. 

This Economics BA (Hons) gives you a strong foundation in economic theory and policy, so you can analyse how national and global issues affect society. You'll build in-demand, transferable skills in analysis, research and quantitative methods, including Econometrics and Programming and Computational Methods, where you'll code in Python and R. 

You'll also study standout modules like Banking and Finance, International Economics, Environmental and Sustainable Economic Development, Public Economics, and Behavioural and Experimental Economics, applying economics to real business and public policy decisions. 

Taught at Liverpool Hope Business School and accredited by AACSB International, a global mark of business-education excellence, this rigorous, real-world degree also offers work placement and study abroad opportunities which gives you an opportunity to apply your knowledge and enhance your CV.