Digital Marketing and Computer Science (with Foundation Year)

DIGITAL MARKETING BA (HONS)

*This course is for 2025 entry only

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

COMPUTER SCIENCE

Computer Science is all about new ideas, new opportunities and fresh thinking. There is no other discipline that can be applied to so many different areas and have such a profound impact on all aspects of society. The dynamism of this exciting subject is reflected in this degree through the study of a range of topics including networks, robotics, the Internet, and mobile and embedded computing and cutting-edge technologies such as Artificial Intelligence and Virtual Reality and Augmented Reality.

Study this degree with us and you will acquire practical skills that are highly sought after by industry, such as programming in C, C++, Java, Lua, Python, JavaScript and C#. Computer science-related jobs are not only appealing in their versatility, earning potential and demand, computer science has a wide-reaching social impact, posing many ethical questions, and these issues are examined at various points during the three years of study.

Computer Science is not only intellectually challenging, it is also THE most creative of subjects. As such the staff in the department will provide you with close academic and practical support. All staff in the Department are research active and have a varied background in a diverse range of interests, and this enhances your experience by providing a rich curriculum with exposure to multiple approaches and areas of research. If you are enthusiastic, inventive and looking to shape the future, or if you’re looking to leverage your love of technology to make a difference this degree is for you. Rest assured. Computer Science is an incredible career choice for someone who wants to change the world.