Creative Industries Business Management and Tourism

CREATIVE INDUSTRIES BUSINESS MANAGEMENT

The lecture series for this course will follow two interdependent, integrated streams. One will develop students’ historical, theoretical and critical awareness of the relationship between arts, cultural entrepreneurship and business management from a variety of viewpoints – film, music, dance, theatre, festival, gallery etc. The other series will be more professionally focused exploring the changing environment with respect to business methods (finance, planning and the law), and marketing and branding strategies within the creative industries.

The practical seminars and workshops for the course will focus around important case studies to highlight different business models within the creative industries from SMEs to national organisations as well as allowing an opportunity to explore important, innovative approaches to marketing and communications strategies within the sector.

The programme will increasingly introduce professionalised; work placement elements from the second part of Level I. So that by the programme’s end, students will have gathered experience of working with external professional creative industries organisations.

TOURISM

Tourism is one of the world’s largest industries and has become one of its biggest sources of employment. Our Tourism degree examines the industry from both management and academic perspectives. It looks at contemporary issues such as the structure of the tourism industry; the relationship between tourism and its host environments and cultures; the evolving trends in consumer behaviour; tourism destination management and global tourism development.

Liverpool is an ideal place to study tourism as the city is home to a number of key tourist attractions in the UK, such as the Royal Albert Dock and waterfront, Tate Liverpool, Premier League football, National Museums Liverpool and the Beatles legacy. The city’s year as European Capital of Culture in 2008, has also contributed to continued growth of the city’s tourism sector. Therefore, due to the dynamic nature of the city’s tourism industry, there are constant opportunities to explore and investigate contemporary aspects of an international destination on your doorstep.  

We pay close attention to enhancing your student experience and facilitating effective student learning. You will be taught by a team of tutors with a wide range of industry and academic experience of Tourism. Tutors take pride in being available to students and offering a high level of support. Our degree curriculum embeds material which aims to not only provide an in-depth, up-to-date knowledge on tourism, but also to refine critical thinking and develop your key transferable skills. We work closely with a wide range of tourism stakeholders to ensure that students gain insight into the ongoing management and delivery of a successful tourism destination. 

A Placement Year option is available for this course. Undertaking a placement year as part of your degree programme offers you the opportunity to gain valuable work experience alongside your studies.