Digital Marketing and Business Management (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

BUSINESS MANAGEMENT

Business management is fast-paced and ever-changing. Organisations face major shifts and complex challenges both in the UK and worldwide. Students entering this field must understand the business environment and how organisations function in uncertain situations. The Business Management degree at Liverpool Hope University examines small to medium-sized enterprises as well as global multinational companies—public, private, and not-for-profit. It focuses on business principles, organisational dynamics, and management processes.

Liverpool Hope Business School, holder of the prestigious AACSB accreditation, has a strong reputation for delivering a high-quality business management course that shapes students with solid theoretical knowledge. Students gain a thorough understanding of modern business practices, supported by the latest research. Our connections with local and national businesses, alongside professional bodies, ensure you are well-prepared for the job market.

This comprehensive business management degree lets you explore how businesses operate and their ethical and social impacts on communities. A dedicated, student-focused team will help you understand this context while building the critical and transferable skills employers seek.

A standout feature of our Business Management programme is the YE (Young Enterprise) initiative for all second-year students. This innovative project ties together the entire curriculum. Each student joins a business start-up team, where they collaboratively establish and run a new legal business. This hands-on experience of starting a “real-life” business is often cited by students as their favourite and most valuable part of the degree.