Digital Marketing and English Language (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

ENGLISH LANGUAGE

Are you interested in exploring language, becoming a writer, linguist or just in saving the world one word at a time?

Liverpool is truly one of the best locations you could think of, if you want to study language and its structures, and it’s not just thanks to its trademark accents and dialects. Whether it’s the bilingual signs of the first Chinatown in Europe or the Viking heritage of the Wirral, the region’s rich and complex history of languages and cultures interacting with each other creates a vibrant multilingual and multicultural landscape.
 
Our graduates have built a range of interesting careers in journalism, the legal profession, police, teaching and education, as well as going on to study at postgraduate level, courses such as teaching English to speakers of other languages or law conversion courses.
 
Our students have conducted their own final-year research in areas as diverse as the influence of autism on language acquisition in children, the language of AI-written prose, computer-mediated analyses of political speeches, the history of words for madness and many others.
 
Our language programme builds on the links with Liverpool’s cultural institutions and benefits from a unique blend of expertise of international scholars from different fields of linguistics. We pride ourselves on our:

- small-group teaching with a close personal connection to our students, helping them develop and pursue their own academic interests;

- focus on the development of critical, analytical and digital skills that are favoured by employers around the world;

- access to Special Collections, home to over 75,000 printed materials and complemented by an environmentally controlled vault that houses rare books and manuscripts from as early as the ninth century;

- commitment to helping students develop employability skills and plan for future careers;

- strong commitment to ethics and sustainability, exploring language as a tool that can change the world for better or for worse.

At Liverpool Hope University, you will become a linguist prepared to unravel the complexities of language, promote cross-cultural awareness, amplify unheard voices, and use language imaginatively to make our shared world more inclusive and environmentally sound.