Digital Marketing and Information Technology (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

INFORMATION TECHNOLOGY

Information Technology is an exciting and constantly evolving subject, with organisations increasingly dependent on it to perform essential business functions. With the rapid growth of mobile devices and online services, there is a high demand for skilled professionals who can design effective systems and develop usable software applications.

This Information Technology degree equips you with the skills to meet the needs of modern organisations, with a focus on developing a wide range of technologies. The Information Technology course places particular emphasis on web and mobile technologies, which play a vital role in everyday life. Throughout your studies, you will also build computational thinking and apply a systems approach to analysing and solving complex problems.

Taught by expert staff with diverse research interests, the Information Technology degree is intellectually challenging and designed to give you a rich learning experience. You will explore multiple approaches to tackling technological challenges while considering the wider social and ethical implications of Information Technology in today’s world.