Digital Marketing and Musical Theatre (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

MUSICAL THEATRE

Liverpool is a lively city filled with a diverse creative scene and a strong theatrical community. Musical theatre plays a key role in this dynamic landscape. Our students love going to national tours at The Empire Theatre. They also enjoy international events, like the Eurovision Song Contest.

This degree focuses on hands-on musical theatre study. It also includes theoretical analysis from various eras. You'll focus on vocal training, acting skills, and dance techniques. This combination will help you grow as a performer and reach your full potential.

At Hope, the musical theatre course aims to build an ensemble theatre company. This helps develop your professional practice and awareness. You'll study musical theatre history to deepen your understanding of the genre. You'll explore various musical styles and repertoire, both individually and as a group. Weekly one-on-one singing lessons will enhance your vocal technique and teach you about vocal health. Your hands-on work is paired with weekly tutorials and lectures. These sessions help you boost your academic writing and analytical skills.

The course is led by Musical Theatre experts. They have real production and performance experience in the West End and regional theatres. They provide current insights and guidance, plus opportunities to work with industry professionals.