Digital Marketing and Film & Visual Culture

DIGITAL MARKETING

Turn your creativity into a career with a BA (Hons) Digital Marketing degree at Liverpool Hope. Designed for ambitious students, this course explores how organisations use digital marketing to connect with audiences, build brands and grow in an increasingly digital world. 

You will develop a strong understanding of digital marketing strategy, consumer behaviour, digital communications, content creation, analytics and emerging technologies, while exploring how artificial intelligence, digital transformation and changing consumer expectations are reshaping the marketing profession. Throughout the course, you’ll tackle real business challenges, analyse market trends and learn how to create evidence-based marketing strategies that deliver results. 

You’ll be taught by academics whose teaching reflects the latest developments in marketing, business and consumer behaviour, ensuring your learning stays relevant to today’s fast-moving digital economy. With a focus on both theory and practical application, you’ll gain the knowledge, confidence and transferable skills needed to succeed and prepare you for an exciting career at the forefront of marketing. 

FILM & VISUAL CULTURE

Film & Visual Culture at Liverpool Hope University is your chance to dive into filmmaking, screenwriting and visual storytelling in one of the UK’s most filmed‑in cities outside London. Taught by award‑winning practitioners and leading researchers, the course blends hands‑on creative work with the study of film history, theory and how movies shape society. You’ll learn practical skills in filmmaking, editing and screenwriting while exploring how film reflects real‑world issues and global culture. 

You’ll study on the Creative Campus with access to specialist equipment, studio spaces and expert support. Industry masterclasses, festival trips and partnerships with organisations like FACT help you build confidence and real‑world experience right here in Liverpool’s vibrant creative scene. 

This degree is ideal if you’re excited by film, media, digital culture or creative production and want to develop a strong portfolio for future study or employment.