Digital Marketing and Food & Nutritional Sciences (with Foundation Year)

DIGITAL MARKETING BSC (HONS)

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

FOOD & NUTRITIONAL SCIENCES

Knowledge of food and nutritional science is becoming ever more vital, particularly given the increasing awareness of food's role in important issues such as health, disease and environmental sustainability. Consequently, individuals with expertise in these areas will play a key role in a diverse and wide range of professions, such as developing the safe, sustainable, and healthy foods of the future, creating public health nutrition strategies, and designing and implementing evidence-based nutritional guidelines. Our Food & Nutritional Sciences degree is focused on developing a set of practical, professional, and intellectual skills which are needed to develop a successful career in various roles across the commercial food sector and public health, as well as preparation for further study, working as a nutritionist, or pursuing a professional career in dietetics.

The course curriculum is broad yet deep and draws from the food, nutrition, and health sciences, as well as the social and behavioural sciences. There is also emphasis on elements including food product development and the food supply chain, health and wellbeing, sustainability, and the development of professional skills. You will be taught in our state-of-the-art Health Sciences building, which features specialist laboratories and equipment dedicated to the study of food, nutrition, and health. Those who decide to study for the Single Hons course will also be eligible for direct registration as a Registered Associate Nutritionist (ANutr) with the Association for Nutrition (AfN).

You will learn from a highly committed team of research-active UK Registered Nutritionists (supported with additional expertise in food science and technology, the biological sciences, and public health). Our staff have a wide range of practical experience and are incredibly enthusiastic about both the academic subject and the quality of your student experience.