Digital Marketing and Information Technology (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

INFORMATION TECHNOLOGY

Information Technology is a rapidly changing and exciting subject. Organisations are increasingly relying on information technology to carry out key business functions. There is an explosion in the use of mobile devices to shop online and there is a high demand for skilled professionals who are able to effectively manage information systems. Well-designed software applications that are effective and usable is a crucial requirement for employers.

Our Information Technology degree prepares you to meet the needs of a wide range of organisations, emphasising the development of a variety of technologies, especially web and mobile technologies that are increasingly becoming a part of our everyday lives. During your studies, you will have opportunities to develop computational thinking and a systems approach to formulating, analysing and solving complex problems.

The degree is intellectually challenging and is taught by staff with a varied background and a diverse range of interests. Your student experience is enhanced by a rich curriculum that exposes you to multiple approaches to technological problems. Information Technology has a wide-reaching social impact, posing many ethical questions, and these issues are explored at various points during the degree.