Marketing and Media & Communication BA (with Foundation Year)

MARKETING

*This course is for 2024 entry only

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. 

The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations.  It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

MEDIA & COMMUNICATION

Liverpool is a vibrant city of culture and a hub of media creativity and innovation, and is an ideal location to pursue your studies in Media and Communication. This is an exciting and important time to study Media and Communication, as the impact of the media on society has never been greater or changing at so rapid a pace.

At Liverpool Hope, we will support you in developing a deeper understanding of the media’s relationship to society, history, culture, power, and industry. The course will encourage you to look at digital and social media from new perspectives, analysing how they have disrupted traditional ways of communicating and interacting with the world around us. And it will challenge you to become an adaptable, independent, and professional communicator: someone who can develop original ideas and produce creative journalistic, digital and social media content to deliver on them.

The course is designed to help you become an industry leader who is equipped to take on the critical task of working towards a trustworthy, ethical media. You will gain advanced skills in professional journalistic, digital and social media communication across a variety of platforms, while also developing transferable skills in critical analysis and creative practice that will prepare you for a wide range of careers. Our curriculum is taught by tutors with international reputations for world leading research and who have industry experience in their own practice traditions, including journalism and digital and social media communication.