Marketing and Media & Communication BA (with Foundation Year)
UCAS Code: MK13|Duration: 4|Full Time|Hope Park
UCAS Campus Code: L46
Work placement opportunities|International students can apply
Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.
During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.
The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.For more details and information about this course visit:
MEDIA & COMMUNICATION
If you want an exciting career in the media but also want to understand how and why the media reports and represents the world in the ways it does, studying at Hope is the next step for you. Media and Communication provides you with an opportunity to closely study and analyse the ways in which the media industry shapes and is shaped by our world. Our degrees are designed to help you become an industry leader equipped to take on the key task of working towards a more reliable, trustworthy media industry, and to work as a cross-platform media practitioner.
If you choose to take Media and Communication, you explore the history and theory of film and other visual media, such as photography and animation, and the cultural and creative contexts in which they are produced and consumed. We also think one of the best ways to study creativity is by making things, so you have the opportunity to make films (drama, documentary or animation), produce photographic portfolios, work in a studio and write screenplays. Our curriculum is taught by lecturers with a reputation for international research and by a practitioner who has made BAFTA and EMMY award winning programmes and animated films.
Media and Communication at Liverpool Hope is underpinned by the notion of interrogating power. We believe that the media must always be held to account and has a responsibility to pursue social justice. Whether it be through journalism, digital and social media theory and applied skills, our aim is to produce graduates who will make a better world.For more details and information about this course visit:
Media & Communication