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Digital Marketing and Musical Theatre

UCAS Code: DM16|Duration: 3 years|Full Time|Hope Park

UCAS Campus Code: L46

Work placement opportunities|International students can apply

DIGITAL MARKETING

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

For more details and information about this course visit:
Digital Marketing

MUSICAL THEATRE

Liverpool is a vibrant city, tapping into the momentum and energy of a diverse creative scene and a thriving theatrical community. Musical theatre continues to play an integral role in its ever-changing theatrical landscape, and our students benefit from experiencing national touring musical productions at the renowned The Empire Theatre as well as international events such as the Eurovision Song Contest.

This degree focuses on the practical study of musical theatre, underpinned by theoretical analysis of the genre through the eras. Your studies will incorporate vocal training, acting skills and dance technique, combined to develop you as a fully-rounded performer and realise your individual potential.  

The aim of the musical theatre course at Hope is to create an ensemble theatre company, helping to develop your professional practice and awareness. Through the study of musical theatre history, you will develop your understanding of the genre, and explore a wide range of musical styles and repertoire, in both an individual and ensemble setting. This is also supported by weekly 1-1 singing lessons, in which you will strengthen and develop your vocal technique, as well as learning about the importance of vocal health. Your practical work is supported by weekly tutorials and lectures to assist in the development of your academic writing and analytical skills.

The course is led by a team of Musical Theatre specialists, who have first-hand production and performance experience - both in the West End and regional theatres - ensuring our students receive up-to-the-minute insights and guidance, as well as the opportunity to work with external professionals.

For more details and information about this course visit:
Musical Theatre
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Liverpool Hope Business School
School of Creative and Performing Arts

Combined Honours:

  • Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.
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