Digital Marketing and Musical Theatre

DIGITAL MARKETING

Turn your creativity into a career with a BA (Hons) Digital Marketing degree at Liverpool Hope. Designed for ambitious students, this course explores how organisations use digital marketing to connect with audiences, build brands and grow in an increasingly digital world. 

You will develop a strong understanding of digital marketing strategy, consumer behaviour, digital communications, content creation, analytics and emerging technologies, while exploring how artificial intelligence, digital transformation and changing consumer expectations are reshaping the marketing profession. Throughout the course, you’ll tackle real business challenges, analyse market trends and learn how to create evidence-based marketing strategies that deliver results. 

You’ll be taught by academics whose teaching reflects the latest developments in marketing, business and consumer behaviour, ensuring your learning stays relevant to today’s fast-moving digital economy. With a focus on both theory and practical application, you’ll gain the knowledge, confidence and transferable skills needed to succeed and prepare you for an exciting career at the forefront of marketing. 

MUSICAL THEATRE

Develop your skills as a confident, versatile performer on Liverpool Hope University’s Musical Theatre degree. Based in the heart of Liverpool’s thriving theatre and creative scene, this Musical Theatre course combines professional training in singing, acting and dance with the academic study of musical theatre. You’ll graduate with the practical skills, industry knowledge and confidence to pursue a career in the performing arts and creative industries. 

Learn from experienced musical theatre professionals with West End and regional theatre credits through practical workshops, ensemble performances, one-to-one vocal tuition and live productions. As you progress, you’ll develop your skills in acting through song, vocal technique, choreography, directing, producing and musical theatre history, while gaining a deeper understanding of how professional productions are created. 

Throughout your degree, you’ll build essential industry skills including movement, music reading, rehearsal techniques and audition preparation, while developing your own creative identity as a performer. Working alongside fellow students in a supportive and collaborative environment, you’ll gain valuable real-world performance experience before showcasing everything you’ve learned in a full-scale musical production with a professional Musical Director and live band in your final year.