Digital Marketing and Sociology (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

SOCIOLOGY

Contemporary society is becoming ever more complex and the need to understand how it works is increasingly important. Sociology is the study of how society is organised, how this influences the attitudes and behaviour of individuals and the impact this has on social relationships, both within and between societies. Accordingly, sociology is now commonly regarded as an essential discipline for understanding the development of all modern societies. The Sociology degree at Liverpool Hope will help you to think critically and constructively about the key questions relating to modern society.

Our sociology degree is based around a core that provides inputs from social theory and from the comparison of different forms of society. The degree will help you to examine ‘common-sense’ assumptions about the world by exploring the issues that confront society, both nationally and globally, and by studying the theories and methods that help to explain and understand these issues. It also examines and evaluates the methods of research which make the study of society possible. The degree enables you to study a range of additional topics which cover the whole spectrum of sociological inquiry.

Staff are enthusiastic and dedicated and will help you to get the most out of your degree. In line with Liverpool Hope’s commitment to social justice, both nationally and internationally, Sociology attempts to understand social issues and problems that confront the modern world and, in so doing, challenges received wisdom.