Digital Marketing and Sport & Physical Education (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

SPORT & PHYSICAL EDUCATION

Our Sport and Physical Education degree helps you gain in-depth knowledge about the effect of sport, physical education and activity on individuals and society as a whole. The degree will allow you to explore the impact of sport at the individual, team, organisational and wider community level, from grass roots through to the elite sport. You will examine these issues using applied and theoretical approaches to sport psychology, performance and technique, sport analysis, sport management, sociology and history, and coaching science and development.

Studying Sport and Physical Education at Liverpool Hope University gives you a skills-based theoretical, practical and applied experience which is underpinned by a foundation in subject knowledge and research skills. Based on cutting edge research, you will have the opportunity to explore in detail a wide variety of principles and practices in different sports. The degree focuses on core disciplines in the field. These include applied and theoretical approaches to sport psychology, performance and technique, sport analysis, sport management, sociology and history, and coaching science and development.

Within all disciplines you will approach the effect of sport, physical education and activity on individuals and society as a whole, emphasising the ethical issues relating to competition, participation and also the issues relating to health and wellbeing. You will be taught by a team of lecturers who are all experts in their field and widely published academics. You also have full access to the multi-million pound, state-of-the-art Health Science Building and Sports Complex, incorporating a running track, dedicated research space and new teaching laboratories.