Creative Industries Business Management and Tourism (with Foundation Year)

CREATIVE INDUSTRIES BUSINESS MANAGEMENT

The Creative Industries Business Management degree combines two integrated streams of learning. The first develops your historical, theoretical, and critical understanding of the relationship between arts, cultural entrepreneurship, and business management across film, music, dance, theatre, festivals, galleries, and more. The second is professionally focused, exploring business methods such as finance, planning, law, and marketing and branding strategies within the creative industries.

This Creative Industries Business Management course uses seminars and workshops to examine important case studies, from SMEs to national organisations, highlighting business models and innovative approaches to marketing and communications strategies within the sector.

Professional experience is a key element of the Creative Industries Business Management degree. From the second part of Level I, the programme introduces work placement opportunities, ensuring that by the end of the course, you will have gained valuable experience working with external creative industries organisations.

TOURISM

Tourism is one of the world’s largest industries and a major source of employment. This Tourism degree examines the sector from both management and academic perspectives, covering contemporary issues such as industry structure, tourism’s relationship with host environments and cultures, evolving consumer trends, destination management, and global tourism development. The Tourism course provides opportunities to analyse and understand the complexities of the modern tourism industry.

Liverpool is an ideal location to study Tourism, with key attractions such as the Royal Albert Dock, Tate Liverpool, Premier League football, National Museums Liverpool, and the Beatles legacy. The city’s European Capital of Culture year in 2008 has contributed to the ongoing growth of its tourism sector, offering students a dynamic environment to explore contemporary aspects of an international destination.

Taught by a team with extensive industry and academic experience, the Tourism degree develops critical thinking, transferable skills, and practical knowledge. A Placement Year is available as part of the Tourism course, allowing you to gain valuable work experience alongside your studies.