Digital Marketing and Digital Creativity

DIGITAL MARKETING

Turn your creativity into a career with a BA (Hons) Digital Marketing degree at Liverpool Hope. Designed for ambitious students, this course explores how organisations use digital marketing to connect with audiences, build brands and grow in an increasingly digital world. 

You will develop a strong understanding of digital marketing strategy, consumer behaviour, digital communications, content creation, analytics and emerging technologies, while exploring how artificial intelligence, digital transformation and changing consumer expectations are reshaping the marketing profession. Throughout the course, you’ll tackle real business challenges, analyse market trends and learn how to create evidence-based marketing strategies that deliver results. 

You’ll be taught by academics whose teaching reflects the latest developments in marketing, business and consumer behaviour, ensuring your learning stays relevant to today’s fast-moving digital economy. With a focus on both theory and practical application, you’ll gain the knowledge, confidence and transferable skills needed to succeed and prepare you for an exciting career at the forefront of marketing. 

DIGITAL CREATIVITY

Digital Creativity at Liverpool Hope is for students who want to make creative work with technology. You will explore how digital tools can be used across art, design, music, performance, games, interaction and immersive experiences. 

This is a hands-on creative technology degree where you will develop practical projects using areas such as motion capture, haptic feedback, interaction design, data sonification and visualisation, animation, sound design and creative coding. You will learn how to experiment with software, hardware and digital systems, while also building the confidence to explain your ideas and understand the creative choices behind your work. 

Practical seminars act as creative labs, giving you space to test ideas, solve problems and build original digital outcomes. Lectures and tutorials help you understand the artists, designers and technologists shaping contemporary digital culture, including debates around creativity, ethics and new technologies. 

If you are interested in digital arts, creative technology, interactive media, content creation, sound, visuals, performance or user experience, Digital Creativity helps you build a distinctive creative practice for the future.