Digital Marketing and Sport & Physical Education

DIGITAL MARKETING

Turn your creativity into a career with a BA (Hons) Digital Marketing degree at Liverpool Hope. Designed for ambitious students, this course explores how organisations use digital marketing to connect with audiences, build brands and grow in an increasingly digital world. 

You will develop a strong understanding of digital marketing strategy, consumer behaviour, digital communications, content creation, analytics and emerging technologies, while exploring how artificial intelligence, digital transformation and changing consumer expectations are reshaping the marketing profession. Throughout the course, you’ll tackle real business challenges, analyse market trends and learn how to create evidence-based marketing strategies that deliver results. 

You’ll be taught by academics whose teaching reflects the latest developments in marketing, business and consumer behaviour, ensuring your learning stays relevant to today’s fast-moving digital economy. With a focus on both theory and practical application, you’ll gain the knowledge, confidence and transferable skills needed to succeed and prepare you for an exciting career at the forefront of marketing. 

SPORT & PHYSICAL EDUCATION

Studying Sport & Physical Education at Liverpool Hope University gives you the chance to explore how these areas shape lives in Liverpool, the North West, and beyond. Based at Hope Park, you’ll learn through a mix of practical sessions, applied theory, and real‑world experiences designed to build confidence, leadership and coaching skills. Small‑group teaching means you’re known as an individual, not just a number, and you’ll be supported to become the best version of yourself academically and personally. 

You’ll dive into topics such as physical literacy, sport pedagogy, coaching practice, youth development, and the role of sport in communities. With access to specialist facilities and opportunities for placements, volunteering and study abroad, you’ll develop the knowledge and hands‑on experience needed for a future career in sport and education sectors across Liverpool and the wider UK. 

This degree is ideal if you’re passionate about sport, enjoy working with people, and want a career that makes a positive impact.