Digital Marketing and Contemporary Craft

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

CONTEMPORARY CRAFT BA (HONS)

Contemporary Craft is an exciting major focused on hands-on design and making. We aim to build a supportive community where emerging makers and designers can reach their creative potential. This leads to specialised craft works, innovative projects, and new career paths.

Liverpool Hope University offers specialized facilities in metal, ceramics, textiles, and digital design. With dedicated tutoring and technical support, it is an inspiring place to study. You’ll explore materials and share ideas and goals. Masterclasses, lectures, and group seminars will explore key themes. These include the joy of making, materiality, sustainability, personal direction, collaboration, and craft identities.

We emphasize professional practice and employability. You'll work on live projects with support from university partners in Liverpool and the North West. You'll gain work experience and might even have a placement year.

A Contemporary Craft graduate can explore many careers. They might become a craft or design practitioner, a community worker, or a creative producer. They can also teach or engage in postgraduate research.

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