Digital Marketing and Contemporary Fashion Design

DIGITAL MARKETING BA (HONS)

*This course is for 2025 entry only

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

CONTEMPORARY FASHION DESIGN

Contemporary Fashion is a dynamic practice-based course that explores a breadth of current themes and issues from inclusivity to adaptable fashion. Centred around the exciting possibilities of adorning the body and exploring materials, you will learn about the fundamentals of designing, making and understanding the role that fashion plays in wider society. The course will encourage individuality, collaborative working and support diverse career trajectories.

During your studies you will be taught by established practitioners and have access to a vast range of equipment, workshops and studios. You will be immersed in a professional environment that enables rich interdisciplinary approaches at undergraduate level. This includes working with live briefs and competitions, as well as engaging with established national and international contacts.

As a Combined Honours Degree, this programme offers an exciting opportunity to combine your fashion practice with other subjects, which will influence your individual approach to fashion and can be tailored to individual interests.