Digital Marketing and Contemporary Fashion Design (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

CONTEMPORARY FASHION DESIGN

Contemporary Fashion Design is a dynamic practice-based course that explores a breadth of current themes and issues from inclusivity to adaptable fashion. Centred around the exciting possibilities of adorning the body and exploring materials, you will learn about the fundamentals of designing and understanding the role that fashion plays in the wider society.

Working with external partners within Liverpool's Fabric District and wider communities, the programme provides an environment that enables rich interdisciplinary approaches exploring how fashion and regenerative practices can improve and enhance people's lives and address the challenges of our times.

The course focuses on ‘expanded fashion concepts’, the wider disciplines which surround and support the industry such as brand awareness, styling, image making and promotion. These areas offer an opportunity to specialise and produce a bespoke portfolio which are linked to career opportunities and industry expectations.

During your studies you will be taught by established practitioners and have access to a vast range of equipment, workshops and studio spaces here at the Creative Campus. As a combined honours Degree, this programme offers an exciting opportunity to combine your fashion practice with other subjects, which will influence your individual approach to fashion and can be tailored to individual interests.

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