Digital Marketing and Computer Science

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

COMPUTER SCIENCE

Computer Science is all about new ideas, new opportunities and fresh thinking. There is no other discipline that can be applied to so many different areas and have such a profound impact on all aspects of society. The dynamism of this exciting subject is reflected in this degree through the study of a range of topics including networks, robotics, the Internet, and mobile and embedded computing and cutting-edge technologies such as Artificial Intelligence and Virtual Reality and Augmented Reality.

Study this degree with us and you will acquire practical skills that are highly sought after by industry, such as programming in C, C++, Java, Lua, Python, JavaScript and C#. Computer science-related jobs are not only appealing in their versatility, earning potential and demand, computer science has a wide-reaching social impact, posing many ethical questions, and these issues are examined at various points during the three years of study.

Computer Science is not only intellectually challenging, it is also THE most creative of subjects. As such the staff in the department will provide you with close academic and practical support. All staff in the Department are research active and have a varied background in a diverse range of interests, and this enhances your experience by providing a rich curriculum with exposure to multiple approaches and areas of research. If you are enthusiastic, inventive and looking to shape the future, or if you’re looking to leverage your love of technology to make a difference this degree is for you. Rest assured. Computer Science is an incredible career choice for someone who wants to change the world.